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DS line arrives in China

First global car and walk to the second Citroen, China is the No. 1 priority of the brand as part of its strategy of internationalization. Citroen, who is going to market its line DS June 28, there has also revealed his latest creations: the DS5, there 1 year, Shanghai, and Numero 9 concept car at the last show of Beijing.

After 2 years on the market, the DS line, composed of the Citroen DS3, DS4 and DS5, already totaling more than 230,000 sales. The history of this line continues with its launch in China. The second Chinese joint venture Brand, signed with Changan Group and inaugurated last November, markets in effect on June 28 and the Citroen DS4 DS5, and during the second half of 2012 the DS3. By the end of 2013, the Citroen DS5 will also be produced locally, a Shenzen.

To ensure that commercial launch in China, Citroen open by the end of year 24 DS Store in major cities, of which 9 are operational within 2 months. Exceptional colors DS showrooms, providing customers with a unique and premium experience: home to measure, music and unpublished Fragrance, digital showroom ... The first has also been inaugurated on June 20 in Nanjing, a city of more than 8 million inhabitants, situated south in one of the biggest economic zones in China. By the end of 2013, will be 80 DS Store that will be implanted in 55 cities and the end of 2015, 200 DS Store in 111 cities.

Source: Citroen

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