The mobile application Kia Rio receives the distinction
"Best of the best" of red dot
• The iPad app allows you to explore substantive popular subcompact Kia height.
• It is the seventh red dot award for Kia since 2009.
In recognition of the excellent quality of design the new Rio app for iPad, Kia Motors Corporation has received the coveted "Best of the Best" in the category Communication red dot, an international design competition among the largest and Most rented.
The red dot jury in 2012 was composed of renowned experts from around the world. As part of the assessment process, which takes several days, they have considered each of the 6,823 participants. ? Every year, few works stand out from the applicant pool of high quality and receive the title "red dot: best of the best." This year, the red dot jury awarded only 63 awards for outstanding creative achievements.
Launched last November and conceived for the European and general markets (Central America and South America, Caribbean, Asia [China and Korea excluded], Pacific, Middle East and Africa), the all-new Rio app is the second electronic publication Kia Motors. Users can experience a total immersion experience exploring the sporty and dynamic design, interior feeder smart, innovative convenience features and energy-efficient powertrains popular subcompact Rio. This application can boast a multitude of interesting functionalities that contribute to creating actual printing discovery, including 360 ° views of the outside and inside, a customization tool to see the colors and wheels delivered a presentation in 3D, a photo gallery and videos, and articles about the company and the Kia design.
You can download this application for free from the iTunes app store.
"All creative achievements that merit the award" red dot: design communication in 2012? convinced the international jury of experts. The fact of being chosen from thousands of applicants from 43 countries gives winners a global visibility that helps them position themselves in the best possible way, "says Dr. Peter Zec, initiator and CEO of red dot. "The distinction provides a competitive advantage, since it signals impressive way that was in competition with the most creative people in the industry," he adds.
All Products premiums will be shown during the special exhibition "Design on stage - winners red dot award: communication design 2012" at the Alte Munze Berlin (Germany) from 25 to 28 October 2012.
Kia Motors has undergone one of the most dramatic transformations in the history of the industry in terms of design and is a regular at the red dot competition in recent years. Since 2009, a total of six vehicles Kia were honored in the category "red dot: product design", the Rio and Picanto mini, award recipients in earlier this year.
The red dot design competition is one of the largest of its kind in the world. The Design Zentrum Nordrhein Westfalen has begun to reward excellence in design in 1954, under the name Industrieform eV since the very competition run by red dot gave birth to a seal of quality internationally recognized, and awards are given in three different disciplines. For more information, also visit www.red-dot.de/press site.
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