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Fiat and Gucci present the new convertible "500C by Gucci" for Europe

After the great interest raised by the Fiat "500 by Gucci" - 3000 pre-orders recorded on the www.500bygucci.com site and requests from around the world - Fiat and Gucci present "500C by Gucci", the convertible version personnalisee it also by Frida Giannini, Gucci Creative Director, in collaboration with the Centro Stile Fiat.

Available at the current command in August and distributed worldwide, the Fiat "500C by Gucci" is the opportunity to star in an exceptional tour in several European cities, starting with France, in Saint-Tropez on August 19 .

In this new version, attention to detail, elegance and style of the "500 by Gucci" are magnifies the electric sliding canopy that offers a true "window on the sky" is appreciating in any period the year.

This new version is discoverable available in two body colors: white with black and chrome Elements satines with shiny chrome details. For both models, the black roof is adorned the famous green-red-green Gucci pattern, printed lengthwise (the same pattern appearing on the profile of the car).

The design of the Fiat "500C by Gucci" is highlighted by the alloy wheels 16 "and retro design in perfect harmony with the exterior colors. Central hubcaps are signs of a double" G "color body, signed "Gucci" in italics being taken on the rear tailgate and door pillars.

The interior of the Fiat "500C by Gucci" offers the same attention to detail: are elegant stitching, exclusive materials, elements satines chrome or glossy finish velvet effect on the dashboard, seats two-tone Frau leather with prints "Gucci". The tricolor is as it has taken on the seats, the gear lever gaiter, the keys on the carpet and the seat belts.

Fiat "500C by Gucci" has a complete equipment including but automatic climate control, 7 airbags, the Blue & Me system integrated, radar sensors, car radio with CD-MP3 player and leather steering wheel with radio controls .

It is available with the 1.2 engine of 69 hp and costs € 20,050 incl.

A European tour.

Before its release in September, the "500C by Gucci" is set to be honored at an original tour throughout Europe in the month of August. First step is planned in France in Saint-Tropez Place Alphonse Celli of August 19 to 25, followed by Berlin (September 8 to 14), Barcelona (25 September to 2 October), London (16 to 23 October) and finally Geneva ( October 23 to 30). Italy is also the program with 5 stages, especially in Forte dei Marmi, Rome, Florence and Milan between August and October.

In each of these cities will step installs a glass cube 5 of 5 meters, to the manner of pop-up stores, varnish ceiling of elegant black lacquer. On the inside, the Fiat "500C by Gucci" will be exposed in a luxurious setting. Night, the installation will be illuminated, thus emphasizing the car and prestigious place that welcomes. The staging will be supplemented by three small windows containing a few articles of the "500 by Gucci" collection includes, among other travel accessories, small leather goods, gloves pilot, sunglasses and watches.

Like the sedan, an original advertising campaign has been created with model Natasha Poly.

Fiat and Gucci present the new convertible "500C by Gucci" for Europe picture #1

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