Peugeot Avenue presents an animation of 208
While the brand is preparing to market the new 208, Peugeot Avenue unveiled its new animation DEDICATED new model Peugeot.
Through the movie "208, let your body drive" Peugeot Avenue gets deployed around 208 since its revelation playing on interactivity and lightpainting codes.
The showroom is fully plaited black giving way to a slight logo and sculpture in "nano light" that expresses artistic and technological way the signature of the brand "Motion & Emotion".
To interact with the public, led wall 35 m? offers visitors the opportunity to freely express themselves by drawing with the body via a system Kinect, shapes on the screen in front him.
A touch screen also allows the visitor to configure the next 208 & immersive intuitive way.
The exposed vehicles
208 is exposed in versions 3 and 5 doors, in unpublished colors, a gray powder "blossom gray" and a "virtual blue" with purple reflections.
Blink of an eye it has the lineage series 200, visitors will discover the 205 Gentry 1992 (high end of the era) and "soapbox" of the legendary 205 GTi of the advertisement.
The SR1 concept car that inspired the new stylistic codes of 208 - small floating grille, sculpted sides, technological lights and precise details - will be on display until April 27, the date of the arrival of the HX1 concept, the latest concept car Brand unveiled last September.
Inaugurated in 2000, Peugeot Avenue is the brand-room of the brand on the most beautiful avenue in the world at 136 Champs-Elysees. Place of communication, Peugeot Avenue decline over 300 m?, The values of Peugeot in five annual events in illustrees decor entirely renewed by legendary vehicles of the brand, concept cars or historical models, and also by models of series.
Peugeot Avenue in 2011 hosted nearly 260,000 visitors.
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