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Lexus Canada and Bell Media join forces to provide entertainment evolved luxury

Following today's announcement of the launch of the CTV social app for the iPad, available for free www.itunes.ca / appstore, Bell Media announced that Lexus will be the presenting sponsor of the application - the first of its kind in Canada. Promoting the Lexus CT 200h, the first "sportback" of fully hybrid luxury world, will be included in all digital promotions of the application, and Lexus will also benefit from the streaming on demand emissions peak period most popular CTV.

"We could not be happier to have the participation of Lexus as a sponsor of the CTV social app for iPad, stated Nancy McConnell, director, digital sales, Bell Media Digital. This is the truly innovative project for us, and we are delighted that there Lexus is attached. "

"Lexus is pleased to participate in the launch of the CTV social app for the iPad, has said Larry Hutchinson, Director of Lexus in Canada. It is a new ideal platform to know the performance and innovative features of the Lexus CT 200h, the first hybrid sportback luxury world, and the new F-Sport edition of the CT, which provides technology and intuitive design. "

The CTV social app allows users to enter a unique environment that includes chat tweet artists, comments on Facebook and other specialized public comments and the entire social fabric, making it a good companion for dissemination in emission peak period. In addition, the application allows users to select programs on demand streaming of CTV and CTV Two during the peak period, late at night or during the day. For more information and to see the details on the program, visit CTV.ca / app site.

About Bell Media Digital

Bell Media Digital delivers the most popular in Canada multimedia services in the areas of news, sports, entertainment and lifestyle through dynamic systems including the largest online video network in Canada, premium websites , site content generates by users, as well as sites and optimized for mobility applications. Bell Media Digital is a division of Bell Media, Canada's premier multimedia company, which holds a significant interest in television, radio and digital platforms. Bell Media is owned by BCE Inc. (TSX, NYSE: BCE), the largest communications company in Canada.

About Lexus of Canada

Lexus in Canada is the exclusive Canadian distributor of cars and sport utility vehicles and luxury Lexus with the assistance of a network of sales and service involving 34 dealers from one end to the other in Canada. Providing yet more perfect driving experience of Advanced, the Lexus RX 350 times, the best-selling SUV in the fusing intuitive technology and L-finesse luxury is manufactured for the North American market in Cambridge, Ontario in the first and only Lexus manufacturing facility outside Japan.

Lexus Canada and Bell Media join forces to provide entertainment evolved luxury picture #1

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