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Canadians prefer the vehicles silver

Money prefer black: What color car preferees Canadians reveal us

• Canadians choose classic colors for their car color dominates silvery and black, blue and red with following distance. White, a favorite on a global scale, is no weight on our messy roads.

• The tendency to choose an unconventional color increases with age and women choose more frequently red.

• Research shows that up to 40 percent of car buyers say they leave a dealership if they could not get the car color of their choice.

What is the color of their car tells us about Canadians? According to a recent survey conducted by Leger Marketing for Ford, Canadians are loyal to traditional colors. In terms of current cars, silver / gray (22.3%) is by far the most popular color, while the black (14.1%), blue (13.6%) and finally red (11.6%) follow with distance. Possibly due to our winter weather conditions messy, white color, which is often favored in hot climates, is only the fifth choice (6.9%). The other choices are green (6.0%), the dore (3.8%) and orange (0.4%). Eleven per cent of Canadians probes chose a color other than those mentioned.

"People establish an emotional connection with color and there is something very personal to buyers as to the color of their car," stated Susan Swek, chief designer for color and materials at Ford. "Our internal research shows that 40 percent of car buyers say they leave a dealership if they could not get the car color of their choice. "

Below, it mentions some attributes associated with accurate colors preferees five Canadians, and sharing information on what it means about the car and, by association, its driver:

• Argente - "As the silver and gray are technical colors, they communicate a desire suction and sometimes a desire to Futurism. "

• Black - "Overall, black communicates strength, aspiration and respect for classic and elegance"

• Blue - "A darker blue is perceived as more traditional. However, in the case of an electrical or light blue, is the object: this color is perceived as less "classic" all. "

• Red - "A color which screams" sports "and" energy, "but in certain shades can also be associated to the distinction. "

• White - "White is clean and modern. White top quality (also called "white triple layer") are also associated with luxury and quality. "

Although we tend to think that younger people are risk takers, the tendency to choose an unconventional color (which is not part of the eight colors listed above) increases with age (20% for 65 years and older against 5% in the 18 to 34 years). In addition, the probability of choosing red steadily increases and that of choosing black steadily decreases with age. Men are more willing to choose black (20.4% against 12.9%), while women are much more likely to choose red (13.8% against 8.9%). Canadians earning more than $ 80,000 per year (19%) are more likely to choose black, compared to those earning less than $ 40,000 per year (11%). It is also more likely to choose black singles (27% against 13% among married individuals).

What do these colors say about Canadians?

"The color is a simple way to allow people to add a personal touch to their life," explains Swek. "It speaks to them and expresses their personality ca. "While the majority of Canadians play it safe, each area demonstrated the specific preferences that distinguish it from the rest of the population.

• The residents of the Atlantic Provinces `s possess a high amount of cars gilded color (8.4%) and it is also in this region that red cars are the most popular (18.4%).

• Albertans are the biggest fans of blue cars in the country (16%), followed closely by the Quebecois (15.4%).

• The driver quebecois also the most likely to choose an unconventional color, a color that is not part of the eight major named colors (12.8%).

• Ontarians have the highest percentage of black cars in the country (17.1%) and least likely to want a blue car (12.9%).

• Although drivers of British Columbia like more green cars than the average (8.3%), residents of Manitoba and Saskatchewan are "greener" (9.9%).

• Residents of Manitoba and Saskatchewan are also the biggest fans of white (14.2%).

Elsewhere in the world

Colors that car buyers are choosing information critical to Ford, which analyzes sales data to identify buying patterns and to better understand the unique preferences of consumers according to their area.

According to a global survey of Ford, the silvery color is the color of most popular car on a global scale. Looking at the data for specific countries, Ford learned that almost half of all vehicles sold in Turkey are white. The French and Italian drivers love cars color creme. Black is the color of choice for a majority of drivers in Norway, Portugal, Germany and Russia. One European country prefer a color other than white, black or silver: The Czech Republic chooses blue.

Analyses of this type helps Ford ensure it delivers its vehicles, colors and options to where they are in demand. Better understand the preferences of its customers using Ford remain proactive and visionary and offer good vehicles at the dealership.

# # #

The Canadian survey was conducted on Monday, June 27 to Wednesday, June 29, 2011 by Leger Marketing with a sample of 1,576 Canadians aged 18 and over. The margin of error is + / -2.5%, 19 times out of 20. International results are from the most recent international survey on the colors of Du Pont.

Canadians prefer the vehicles silver picture #1

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