Chevrolet sold 2.35 million vehicles and saves a record of international sales in H1
• An increase fed by the success of new models like the Chevrolet Cruze with sales exceeded 800,000 units since its launch in 2009
Chevrolet sold 2.35 million vehicles globally in the first six months of 2011, the best half-year performance of the 100 year history of Chevrolet.
"Founded in the United States by a Swiss émigré, Chevrolet was created with an international focus," says Joel Ewanick, Director of International Marketing of GM. "One hundred years after the heritage of Louis Chevrolet continues to mark our society and allows a Chevrolet to offer products and quality services in more than 120 countries around the world. We will continue to attract Working for the Chevrolet family of customers more and more - regardless of the country where they live. "
Chevrolet sold 286,499 more vehicles in the first half of 2011 compared to the same period of 2010, which represents an increase of 14%. In addition, Chevrolet recorded in the first half of the record sales in many countries of first importance in respect of which: Argentina, Brazil, Chile, China, Colombia, Denmark, Ecuador, France, South Africa and Turkey.
For the first half of 2011, Chevrolet recorded a sales growth across its five main steps:
• United States, or sales are up 16% as a result of nine months of consecutive sales increase month month
• Brazil, or sales in excess of 0.4% absolute record 2010 sales
• China, where sales climbed 15% to achieve the best result of the mark for the first half
• Russia, and sales are increasing by 54% and or Chevrolet continues to be the best-selling global brand in the country
• Canada, or sales gained 8% and more than doubled the growth of the sector over the last 18 months
Chevrolet displays its growth potential in the emerging markets of Brazil, Russia and China, which are three of the five most important countries for the brand. All Chevrolet sales in the countries of the "BRIC", including India, is beyond compare.
Novelties of Chevrolet products that print the pace
Much of Chevrolet's global growth is due to the wave of novelties, like the Chevrolet Cruze, a compact, the Spark, a mini, the new Aveo / Sonic, in the segment of small and Orlando MPV . These models will soon shoulder the new Chevrolet Malibu, a new sedan in the intermediate class, and Colorado, a compact pickup which marketing will occur at the end of this year.
Chevrolet sold more than 330,000 Cruze in the world during the first half of 2011, which represents an increase of 132% compared to the same period last year. This increase is due in large part to China and the United States, or the Cruze has become the particular best-selling car in the country in June. Since its launch early 2009, Cruze has sold worldwide to over 800,000 units and is expected to exceed one million copies by the end of 2012.
"The success of the Cruze shows what is possible when one is listening to its customers," said Mary Barra, senior vice president of GM International Product Development. "By offering the driver more than he expected in a compact vehicle, the Cruze has become the reference of the global segment and is working to bring a million new customers to Chevrolet. We in practice the same approach to all our clientele international novelties, such as Orlando, Colorado, Malibu, Spark, and Aveo / Sonic. "
Chevrolet sold more than 220,000 Spark mini worldwide since it has been presented in December 2009 This figure includes more than 100,000 Spark sold during the first half 2011. - A gain of 110% over the last year - a result of a particularly strong demand from customers South Korea, Mexico and Uzbekistan.
The Aveo has recorded more than 150,000 sales in the first half of 2011, including the new Aveo (which will be called Sonic a few steps). Launched in South Korea in March this year, the new Aveo / Sonic is already on sale in more than 30 countries.
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