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Mazda2: A car that makes you feel good about yourself!

Personalize your car with the coatings' Mazda Skins "

In order to further customize its products, Mazda Canada offers a unique option in matters of automotive accessories for the Mazda2: vinyl siding, or "skins" that apply by decalcomanie on the car body.

The last born of the Mazda range, the all-new 2011 Mazda2, will appeal to a younger generation of drivers who appreciate the individuality and originality, especially when it comes to their vehicle. For this reason, Mazda Canada has formed a Committee of youth marketing, consists of eight young women and men from different departments of the company and belonging to the generation Y. They were loads find ideas for launch Mazda2, due to the strong attraction of Canadians ages 20 to 30 years for this subcompact economic and sporty.

One of the ideas of the Committee was the "Mazda Skins" program. Exclusively in the Canadian market, this program gives the possibility to the owners of a Mazda2 to add a personal touch to their car using a single version of decal vinyl called "skin." They can choose from four themes proposed: three themes bases on musical styles (rock, pop and urban) and a theme based on the performance (speed). Each coating is available in three sizes (small, medium and large) and in seven different colors to match the color of the body of the Mazda2, for a total of 84 possible variations! Depending on the size of the coatings, the price varies between $ 375 $ 455 and $ 595, plus installation costs.

"Today, young people want to stand out at any price other by creating their own style and expressing their preferences," stated David Klan, Senior Director of Marketing and Sales at Mazda Canada Inc. "It is important for them print their personal brand, it is for this reason that we offer unique new means of expression, thanks to our 'Mazda Skins' program and our special edition of the Mazda2 Yozora the model. "

The Mazda2 owners can choose the theme, color and size of their coating on www.mazdaskins.ca. Applying the decal is at the dealership and takes about an hour depending on the size. The coatings are made of 3M automotive vinyl high quality, they do not damage the paint of the bodywork and are included in the 3 year warranty, 80,000 km vehicle.

Launched for the first time in 2007, the Mazda2 was first introduced in Europe, Japan and Australia. Since then she has been greeted appreciatively around the world and has won 48 awards in the automotive sector, including the title of "Car of the year" in many markets and, more particularly, of "World Car of the Year 2008 ". Annual global sales of the Mazda2 have exceeded 400,000 units in the three years following his arrival on the market. The all-new 2011 Mazda2 is currently available in Canadian dealerships.

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