New logo for Dodge division

The resurrection or the Chrysler bailout by the Italian Fiat brings the new leaders of the brand redefine their various divisions and logos each.

The most important change by far is the creation of a new division CALLED RAM which includes all trucks currently available and future.

New Dodge logo

Thus, the famous ram that was used to identify the Dodge division is now found on the side of the RAM. Which brings designers of the Dodge brand has designed a new logo.

The latter features lettering in two shades of gray with the letter 'E' is interrupted by two red stripes. The arrival of his red stripes intends to consolidate the sporty image of this division within the Chrysler Group.