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Toyota Canada sponsors exhibition on the Canadian Automotive

Toyota Canada sponsors exhibition on the Canadian Automotive picture #1

Opening of the exhibition "In Search of the Canadian Car"

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In search of the Canadian Car

In search of the Canadian Car: Toyota Canada sponsors exhibition on the past, present and future of the Canadian automotive presented to the Museum of Science and Technology Canada.

The exhibition will explore the role five years of Toyota in the definition of the Canadian Car - from the standpoint of design, manufacturing and marketing - in a market with many features it has.

OTTAWA, ON - May 25, 2010 - What makes a "Canadian" car? Visitors to the Museum of Science and Technology of Canada located in Ottawa will have the opportunity to consider this question by browsing an exhibition of five presented by Toyota Canada Inc. (TCI) to be launched in June 2010.

Auto enthusiasts can relive the rich history of the grace Canadian automotive industry has a new exhibition In Search of the Canadian Car. Visitors better understand the achievements in the automotive industry in Canada, seeing this exhibition celebrates the men and women who have worked tirelessly to manufacture and distribute vehicles that Canadians love to drive.

Toyota can be proud of its historic journey over 40 years in Canada. In addition to selling vehicles that meet the specific needs of Canadians, Toyota factory here in Canada since 1988 some of its models that sell best. Manufactured by Canadians, Toyota Corolla, Toyota Matrix, Toyota RAV4 and Lexus RX 350 account for 50% of sales of Toyota Canada, proof of our commitment to make our most popular or the vehicles are sold.

"The past, present and future of Canadian vehicles are also reflections of a collective cultural history exhibition will present the new exciting way - a wonderful addition to the Museum of Science and Technology in Canada" noted Yoichi Tomihara, President of Toyota Canada Inc. "Because of its manufacturing operations and sales of vehicles and parts as well as through its dealers, Toyota has long and with great pride member Canadian established communities from coast to another, and that is why we became joyfully partner from the automotive world of the new exhibition. "

The exhibition will light the past, present and future of the Canadian automotive.

We can see there the very first Toyota Corolla manufactured and sold in Canada, a red model 1989. Visitors will also see a Prius hybrid 1998 first generation. It made its market entry in 1997 as the first hybrid in the world produced in series. The name Prius ("who goes before" in Latin) symbolizes a car that was launched even before environmental awareness has taken all the social importance it knows today. In its infancy, the full hybrid system that Toyota has developed a fully internal has become the driving force behind the advanced technology applied to vehicles, including more than 2.4 million hybrids sold in the world, including more than 48,000 in Canada.

Toyota has also provided advertising material of age and 2010 Toyota Prius hybrid that will be installed in the "Next Turn" - part of the exhibition devoted to the future of the Canadian automotive and sustainable mobility.

"I am pleased that Toyota Canada is the main sponsor of our exposure Seeking Canadian car," stated Denise Amyot, President and General Manager of the Company to the Museum of Science and Technology Canada. "Such partnerships help the museum present a greater part of its world-renowned automobile collection, a collection that testifies the rich interactions between science, technology and society. "

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