AvtoVAZ (Lada) must be saved, but that ...
AvtoVAZ is the largest automobile producer in Russia. For us, the brand Lada vehicles is by far the best-known product around the world, manufactured by this company.
Without a solid foundation
This is not yesterday that the company lacks a solid foundation, because it was for a long time, the trailer Western manufacturers. For example, the Italian Fiat vehicles have long served as a basis for designing cars Lada, the first models of this brand sold to us in 1979.
After Fiat, AvtoVAZ had agreements with General Motors to produce-down models of Lada Chevrolet claws, the very popular Chevrolet Niva.
Today is the turn of the French Renault detain a 25% stake in the group. But since the latter is associated to the Russian society, the economic situation in Russia has ceased to pericliter saw its market drop by more than 55% in one year.
As we see more and more builders luxury vehicles, move out there, to offer luxury goods has a clientele more fortune, here we already discovers a very large disparity between the wealth and poverty, or the constriction of the middle class.
Or, the art of copying everything that is lousy in the world capitalist system.
To simplify everything, say that there are more and more people are able to afford a luxury car produced elsewhere, they are also more likely to be able to afford a vehicle of category compact or intermediate manufactures elsewhere; while the most disadvantaged can not even longer afford a new car, if low-end and locally manufactured, and even have to look for vehicle use.
Who will save this giant automobile?
AvtoVAZ debts amounted today more than 62 billion rubles (U.S. $ 2.2 billion) and it will take much to start again on new bases.
By 2012, it is expected have to lay over 20,000 employees, especially, that the company is currently on the edge of not being able to pay their salaries.
Personally, I think Renault is already a shareholder of 25% could possibly take control of the AvtoVAZ group and develop on the basis of its brands Dacia, Renault and Nissan, all new economic and reliable products, claws or other Lada and are available throughout Europe.
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