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2010 Buick LaCrosse: ca really more 'Allure'

When the head honcho of the development of new products-General Motors, Bob Lutz highly respected, in 2005 announced the release of a new sedan Buick brand, and that the latter would be called 'Allure', some quickly sourcilles eyes.

Thus, the direction of GM Canada was then left in the lurch, reminding American leaders that name that makes reference to a very sport by academics North Americans, has a whole new meaning to the Quebecois friendly, whose mother tongue is French, and here I will give you thanks for this meaning, known to all ...

Buick LaCrosse Buick Allure

Finally, it was decided in order not to disturb first and foremost, the representatives of the mark in Canada and Target Customer, change the name of Lacrosse for the Allure.

Buick Allure Buick LaCrosse

Now, however, the new company General Motors, and most likely a plan to reduce its costs, especially at its start, has DECIDED to disappear Buick Allure and use the name or the name of uniformity Buick LaCrosse throughout North America.

But the main in this adventure has very semantics of the term sauce is that ultimately, the client can be found driving a reliable car and can it hope, enjoy a name not change at all four or five years ...

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