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Rolls Royce intends to broaden its network of dealers

In its edition of March 2, the journal Automotive News, the bible of the automotive world, announced that the prestigious Rolls Royce had widen its network of dealers, our neighbors to the south.

Sign in this article from the pen of Diana T. Kurylko, it is mentioned that the British manufacturer, today property of the famous German group BMW, provides for market in the spring of 2010, a new model more compact and less expensive than the models already existing brand. The latter has just be unveiled in Geneva as a concept sedan, CALLED 200EX and developed around items of the BMW Series 7 elongated.

A range widened

With the arrival of this new model, the firm Rolls Royce then have a range of four very distinct models, are prestigious Phantom, the Drophead Coupe and Convertible will follow respectively Phantom Coupe models and the compact version, the name of code is RR4.

Currently, the latter relies on a network of 29 dealers in the United States, a Canadian and Mexican deductible. Since 2003, year or brand returned to America with his model Phantom, it sold 2,200 cars from our friends to the south, including 447 units in 2008.

A network of dealers Expanded

Although the enlargement of the network of dealers cars Rolls Royce is a priority for the latter, no figures are advance about the extent of this expansion, in terms of required number of additional concessions.

In doing my research on the said subject, I discovered that the manufacturer intends to also extend its network of dealers rating of Emerging economies such as China marches, Indians, and the countries of the former Eastern bloc, or capitalism has moved with strength and force in recent years.

More reasonable prices?

Decidedly, the economic crisis forcefully everywhere around the world, does not seem to affect everyone in the same way, if we judge by this new approach manufacturer Rolls Royce.

Given that this decision by the British manufacturer, primarily affects its U.S. market, look and compare the prices of existing models versus price models has come to America

Rolls Royce Phantom 340 U.S. $ 000

Rolls Royce Drophead Coupe $ 407,000 U.S.

Rolls Royce RR4 U.S. $ 250,000 (To be determined)

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