Report Automotive Color Popularity published by DuPont
White is again the most popular color found by the 56th Color Popularity Report Automobiles DuPont.
Report Automotive Color Popularity published by DuPont announced that white is the color chosen for the first automobile in North America, for the second consecutive year. That's usually a color weight with "white effects" allowing consumers to differentiate cars subtly to express their individuality. Black and silver with special effects also occupy a good place. The term "effect" refers to special pigments that confer a pearly appearance or Irisee paintings.
The white color and pearly receive respectively 16 and 4% of the vote, black and black special 11 and 6%, while the money that was in mind for six years on end, collected 17% of the market North American.
Leading supplier of automotive paints for new and used vehicles, DuPont this year broadened his study to include specific information from emerging markets India and Russia. The automotive industry is rapidly developing in these countries.
The choice of color in North America revealed several trends. First, there was a gradual convergence of choices, preferences becoming more homogeneous across the globe. Additionally, DuPont continues to place white as a color transition from a previous trend of long duration and the arrival of a new one. The Color Popularity Report DuPont announces the end of the silvery color after a reign of seven years.
"We're seeing basic colors like black, white and silver, continue to dominate but consumers are looking for differentiation with the third layer and other effects," Karen Surcina precise, color marketing manager for DuPont Performance Coatings. "These colors and effects provide a higher degree of customization and a luxurious appearance which allows the consumer to differentiate a range of traditional colors while remaining conventional." A system of triple-layer painting superimposed sub-layer, a intermediate color layer which includes a pigment effects, and a layer of varnish.
"While black, white and silver remain strong, we are seeing interesting trends develop," says Karen Surcina. "The popularity of bright colors like red and blue emerge, the growing blue world due to interest more consumer brand for the environment and the art of living."
"Blue becomes a" new green "because it is understood throughout the world as a color representing the preservation of nature," says Beatrice Eiseman, Pantone Color Institue CEO and author of Color: Messages and Meanings. "Imagine a clear blue sky is reflected in a pristine blue lake and you get the picture. It is a universal picture. "
Global convergence and regional differentiation
The report reveals that preferences are converging around the world but that within this trend, subtle differentiations between steps remain. As the DuPont fell in June 2008, blue is becoming more popular with 13% of the market in North America. Blue is thus increased from 12 to 13% of the market in recent years and is among the top 5 on all markets with the exception of Brazil.
"Neutral colors like silver and gray declinations are important but long term they show signs of decline in almost all regions," says Nancy Lockhart, DuPont color designer for North America. "In the near future, it will be imperative to refresh styling of these popular colors with different effects that can restore their popularity."
Europe is dominated by the popularity of black whatever segments of vehicles. Black special effects, white and white pearl, silver are the most popular although a breakthrough red color takes place this year. Ranking guard prominently black with 26% walking, 20% silver, 18% gray.
The popularity of white and pearl white slightly increases from 8% last year to 10% in 2008. Warm neutral tones of beige to brown returning in popularity in 2008, up 4% against 2% per year last.
"Current preferences are strongly influenced by ecological trends, with a growing demand for lightweight tones, pure, sophisticated, a combined force of blue that represents the confidence in the future." Discuss Elke Dirks, DuPont color designer for Europe. "In the long term, we believe that European consumers will ask automakers more personal and colored palettes."
The color preferences of Russian show a predominance of 30% silver, black and red 14%, and small differences between green (13%), blue (12%) and white (10%) . Even if Russia leans toward the silver and black spaces, red and green are more popular here than anywhere else, demonstrating the diversity of trends in matters of colors.
The Indian market shows a marked preference for white and white pearl with 17 and 11% respectively, followed by silver 27%. As in Russia, strong colors of the color spectrum make a beautiful appearance with 12% for red and 8% for blue. Black and special effects harvest 6 and 1%, respectively, yellow and gold 7%.
The money remains dominant in Asian countries including China, South Korea, Japan and India surprisingly. In South Korea, silver represented 50% of the market, against 39% last year. Money is # 1 in China with strong growth by passing 23% in 2007 to 32% in 2008. Japan and India put the white and white pearl head (8 and 24% for Japan, 17 and 11% for India), money making a major breakthrough with 28% in Japan and 27% in India.
"The milky white and pearlescent paints triple layer are extremely popular in most countries in the Asia Pacific region," said Emily Hung, DuPont color designer for the Asia-Pacific area. "In Japan, we observe a large preference for white pearl or other special effects with white."
"In India and China, we see a wide range of colors proposed to attract young buyers to compact cars," says Hung. "In addition, the blue night METALLIC is popular and we make it match a wide variety of shades for this region."
Mexico and Brazil
White and black are the first ex-up? Quo in Mexico with 20% each, followed by silver and gray 17% to 13%. These neutral colors are followed by blue, which is good with 12% and red at 11%. Neutral spaces dominate Brazil with silver (31%), black (25%), gray (16%) and white (11%). Red is the most acclaimed bright color with 8% of the market.
What must watch live show trends of "Time For Color"
"The time has come to color," this is the theme of the forecasts for 2008 DuPont car color worldwide. Current trends are an important factor in the evolution of color. Consumers are becoming more focused on individuality, expressive car designs, small vehicles, the fuel economy. These items require innovative shades dedicated to changing futuristic technologies. DuPont presents a show trends for automotive designers to expose their new trends, colors available and new technologies paints available in the market.
"Among the many environments that surround us, the colors of our clothes, our homes and our cars are very personal," says Eiseman. "As I set it in my book, More Alive With Color, each of us has affinities for different colors according to different times of the day. DuPont capture the essence of color and light that really expresses our personality and our degree of comfort. "
The show this year focuses on four themes that give the future color trends: morning, noon, the evening and night. The morning group corresponds to the blades and pure colors that meet the development of ecological concepts which are accompanied by high demand. The colors of the south emphasize the personal character of vehicles. They are bright, optimistic appearance and enrich the growing small car market with an innovative way. The colors are very Emotional soiree, create a highly individual collection of intermediate colors multicolored effects and unusual shades. This leaves enough time to dream the colors of the night that inspires harmony in time or the values and traditions change. The deep dark luster colors and the brightness illusionists ensure the best quality of road.
Some light tints are timely. Some versions METALLIC enhanced with a hint of color offer a modern alternative to silver, formerly PROVEN color. The ecological awareness and adoption of "green" technologies have influenced trends this year, making appear soft colors. The emphasis on the automotive work puts the attention on new color ranges. It is expected that the demand for bright colors and shiny increases on the world market. This is once again, "the time of color."
The supply of DuPont automotive
In addition to paints and coatings, DuPont offers transportation industries and motor vehicle has a wide range of products including elastomers for seat belts and other accessories, high performance plastics for molded parts, the electronic products for microcircuits and printed circuits, and a wide variety of polyester films. The offer also included Du Pont Laminated glasses, refrigerants fluids and other materials for thermal protection. DuPont is working actively to the implementation of sustainable biomaterials such as high-performance polymers and fuels that reduce dependence on petroleum resources, reduce the weight of vehicles and continually improve consumption.
DuPont is a science company. Founded in 1802, DuPont puts science to develop solutions for sustainable development, essential to improve life around the world, make it safer and healthier. Present in more than 70 countries, DuPont offers a wide range of innovative products and services intended to many markets including agriculture and food, building and construction, communications, and transportation.
Source: Dupont Canada
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