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Canadians also favor the most popular hybrid vehicle in the world

More than 10,000 Canadians have opted for the Award-Winning Toyota Prius - the hybrid vehicle has the world's most popular gasoline-electricity - as a means of personal transport ecological. These Canadians have joined the ranks of many other environmentally conscious motorists around the world, thereby increasing global sales of Prius beyond the bar of a million units since Toyota Motor Corporation (TMC) launch this model in 1997.

"Toyota's commitment for stewardship of the environment goes back more than four decades, and it is this aspiration to offer a means of sustainable ecological transport which guide the development of the Prius. We are pleased that so many Canadians have contributed, along with other drivers around the world, to the first hybrid vehicle produced in large series a success and a world star in matters of personal mobility respectful of the environment, stated Yoichi Tomihara, president and chief executive officer of Toyota Canada Inc. The commercial and critical success of the Prius paved the way which has allowed TMC to develop other hybrid models, including the popular Toyota Camry Hybrid and Highlander Hybrid and that hybrid versions of a number of Lexus vehicles. "

The Prius has been on sale in Canada as a compact car in 2000. She was succeeded in 2003 by the current generation model, which allowed to achieve sales, in early May, 11,051 units in Canada. During each of the last eight years, the Prius wins ecoENERGY price of Office to Energy Efficiency of Natural Resources Canada.

Toyota now sells more vehicles hybrid Toyota Prius has low emission and energy efficient in one month than in the first three years during which we sold this car in Canada. "A quarter of all Canadian Prius sales were recorded during the past year, which demonstrates that the vehicle continues to attract people looking to make things better for the environment, while enjoying freedom and utility that gives them their Prius, has observed Mr. Tomihara. Over the next ten years, TMC plans to introduce hybrid versions of all models in its range - the subcompact car pickup.

Toyota has committed itself to develop corporate policies that respect the environment and ecological technologies. It is through this procedure that hybrid technology has become an integral part of Toyota. Canadians realize that Toyota hybrid vehicles are clean, efficient and powerful.

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