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Nissan Canada Inc. takes the initiative to reduce its carbon footprint

Nissan Canada Inc. (NCI) has taken a new initiative to reduce the impact of its vehicles on the environment by means of the purchase of credits to offset carbon emissions "Gold Standard" of the Montreal Planetair. Nissan has managed to offset the 49.04 tonnes of carbon dioxide emitted by following the recent launch of the GT-R and Infiniti FX, especially because of air and ground displacements, and repeat the initiative provides for the context of other events.

"We want to play a role as a leader in reducing the impact of the automotive industry on the environment," stated Donna Trawinski, General Manager, Corporate Communications, Nissan Canada Inc. "We want to make our contribution all ways possible. The reduction of the carbon footprint is one of the ways in which Nissan can contribute to mitigate its environmental footprint while promoting the objectives of communications and marketing company. This fits perfectly with our "Green Program 2010" initiative. "

The "Green Program 2010" was launched by Nissan globally in 2006 to contribute to the practice of his philosophy, which defines itself as "the symbiosis between people, vehicles and nature", and to promote the sustainability of our mobile society. This program focuses on three key objectives for the environment: the reduction of emissions of carbon dioxide, the reduction of emission and acceleration other recycling efforts.

In pursuing its efforts to implementation of ecological initiatives, NCI communicates with Planetair to offset the carbon emissions ATTACHED recent launch of the Nissan GT-R 2009 and the 2009 Infiniti FX.

Since 2005, Planetair is a provider of carbon offset credits to quality, and the only organization in Canada to offer credits "Gold Standard". This certification, widely regarded as the strictest whatsoever is supported by NGOs? Uvrant in environment, including the David Suzuki, Greenpeace, the Pembina Institute and World Wildlife Fund Foundation. These compensation credits are subject to a quality control independent. Nissan funds will go directly to a wind farm in Madagascar and installation of microgeneration hydro-electricity in Indonesia, among others. For more information on Planetair, please visit www.planetair.ca site.

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