Mitsubishi and The Score, showcase amateur athletes
You have targuez has a spectacular goal, hits a fantastic circuit or a special key made, but no one was witness of your feat? Amateur athletes from across Canada will henceforth chance to present their performance in a single interactive media platform created by Mitsubishi Motor Sales of Canada, Inc. and Score Media.
Mitsubishi and The Score invite amateur athletes to record their exploits on video as part of the National Research athlete Pure Performer Mitsubishi, which aims to reveal the most outstanding performance achieved by a Canadian amateur athlete. Participants in the countryside Pure Performer Mitsubishi will be invited to upload an abstract or a description of their sporting achievement on theScore.com site. The most remarkable feats will compete in categories. The best videos of each category will be determined by the vote of supporters of viewers and athletes. The participant who submitted the winning video will win a Mitsubishi Lancer GTS, which will be presented as part of the 2008 Vanier Cup.
A winning partnership
"We are targeting high-level amateur athletes particularly talented people who will be the new generation of stars of professional sports," stated Larry Futers, director of national marketing, Mitsubishi Canada. "The athletic performance is one of the core values that relate to the Mitsubishi brand. But exploits are not only made by professional athletes. We believe there are extraordinary amateur athletes across the country and they deserve to be in the limelight right now. "
"We are absolutely delighted to have concluded this year partnership with Mitsubishi Motors," says David Errington, senior vice president and general manager, Score Media. "This campaign very well under the new direction that we want to give to our network by encouraging more interaction with viewers." The multimedia campaign will be launched nine months on Thursday, while a televised advertisement of 30 seconds will be aired. The campaign will target multiple platforms: performance can be visualized on television, online and through Score Mobile Video (accessible through the intermediary of the leading companies of wireless telecommunications in Canada).
The Score, which plays a key role in the search for the best performance among amateur athletes, currently broadcasts the campaign Pure Performer Mitsubishi has its viewers to vote for the most remarkable feats ever performed by professional athletes. Pure Performer contest Mitsubishi is accessible to www.thescore.com / sanslimite.
Which are actually Mitsubishi and The Score
Mitsubishi Motors Canada, Mitsubishi Motor Sales of Canada, Inc. (MMSC) is the exclusive distributor of a full range of cars and sport utility vehicles Mitsubishi Canada. MMSCAN markets three categories of vehicles - sedans, sport utility vehicles and sports cars - which include six unique Mitsubishi models covering a broad market segment: Lancer, Galant, Eclipse, Eclipse Spyder, Outlander and Endeavor. Canada currently has 67 dealers Mitsubishi, and this number is expected to increase over the next three years.
Score Media Inc. (SCR TSX) is a media company committed to creating value for the consumer by creatives solutions, technology and innovation in response to the growing desire of sports fans to participate more actively in their consumption of sports content. The main asset of Score Media is The Score Television Network, a specialized national television service providing sports programming, news, information, highlights and live events, available across Canada in more than 6, 2 million households. Score Media also operates Hardcore Sports Radio, satellite radio network available across the North America on SIRIUS Satellite Radio, and other interactive assets including theScore.com, ScoreMobile, and Score Poker.
