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Rolls Royce is finally interested in producing an SUV

Frankfurt

Rolls Royce is finally interested in producing an SUV picture #1

Rolls-Royce Phantom Celestial unveiled at Frankfurt

Rolls Royce is finally interested in producing an SUV picture #2

Rolls Royce has always hesitated to offer an SUV

This was stated this week in Frankfurt, the big boss of the prestigious British brand, Torsten Mueller-Oetvoes.

He confirms that the Rolls Royce designers are trying to design sketches of a vehicle that could become a model of series.

A decision that may surprise, because until now there was absolutely no question this brand seeps in this growing segment.

For cons, the management of Rolls Royce can not ignore:

Bentley's decision to sell in 2016, its first premium SUV;

the unveiling of a Frankfurt Jaguar C-X17 concept, a SUV coming;

the presentation of the first Maserati SUV called Levante;

the Urus concept designed by Lamborghini;

the craze for Chinese brand and large SUVs.

This is somehow a picture of incessant competition being waged by German manufacturers Audi, BMW and Mercedes-Benz in all battlements.

With the help of BMW

To develop its imposing SUVs, Rolls Royce will receive a new platform conceived by BMW, which will be used to produce future X7 model.

Like the sedan Rolls Royce Ghost that takes advantage of the mechanical elements of the BMW 7 Series, the future of the British SUV brand should take those next BMW X7.

Rolls Royce is finally interested in producing an SUV picture #3

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