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Personalize your Volvo thanks WhereCloud

Launched at Auto Show of Montreal, the application allows visitors Volvo booth to easily configure their ideal vehicle

Auto show visitors to not only admire the models exposed by Volvo; they can also be customized according to their preferences, thanks to a new interactive application.

Conceived by Montreal-based WhereCloud, the application uses the touch screen mobile tablet to transform virtually vehicles Volvo booth. With a simple swipe of the finger, visitors can choose a lot of options from the motor to the finish through the interior equipment. They will then get detailed images of the vehicle obtained, and its price.

"The configurators vehicle is usually found on the Web can be complex and slow to use. The touch screens are much more intuitive and attractive to users, especially when they customize the auto is just in front of them. They can test different options and compare prices in a clear and effective "way, said Martin Dufort, president and founder of WhereCloud. "This application is part of the overall experience of the Volvo brand, which is a constant concern with all our customers. "

"Thanks to the expertise of WhereCloud, we have added a new dimension to the traditional concept of exhibitor booth," says Brad Painter, vice president of marketing Volvo Canada. "Our customers are looking for vehicles that reflect their personality and their unique needs, and we wanted to offer them the customization of an innovative and simple way. "

The application was conceived from a technology developed by owner WhereCloud with clients in the entertainment industry, health, tourism and retail sale. After Montreal, Volvo reproduce the experience at auto shows in Toronto, Calgary and Vancouver.

About WhereCloud Inc.

Founded in 2006, is a studio WhereCloud development of mobile applications axis on technological innovation and quality of execution. Located in Montreal, WhereCloud specializes in iPhone, iPad and Android platforms, with a constant concern for the design and simplicity of use. Its products have been downloaded more than 5 million users and classes are many times in the palmares of Apple's App Store. The most popular applications include WhereCloud, NFB Films and Voyages discount. Visit for more.

SOURCE: Volvo Cars Canada Corp.

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