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The designer Duy distinguished himself during the startup operation 2012 Mercedes-Benz

During Fashion Week, World MasterCard, the excitement was palpable in the room or the parade took place long-awaited eight finalists Operation startup Mercedes-Benz, each presented their Spring 2013 collection to an audience group forms of media professionals, buyers and passionate fashion. Following impressive presentations, the designer Duy Nguyen, based in Montreal, which was named Laureate 2012 after the second edition of Operation startup Mercedes-Benz, the most important Canadian program that has been established to discover and mentor new creators promising mode.

The eminent jury which gives this prestigious award this year included Nguyen: Bernadette Mora, chief editor of FASHION magazine, Barbara Atkin, Director of Service at Holt Renfrew fashion, Jeanne Beker, expert fashion and personality, Robin Kay, presidente of the FDCC (Fashion Design Council of Canada), JoAnne Caza, director of communications and public relations at Mercedes-Benz Canada, and Jarrad Clark, Director of Global Production at IMG Fashion.

DUY receive mentoring ensures by the jury, as well as other specialists in the industry and professional services firms. Intensive mentoring sessions will DUY has its brand and develop talent while developing relationships with key industry stakeholders. Ultimately, this will give Nguyen has the skills and confidence necessary to manage a viable and successful business, and contribute also has to be prepared to realize a solo defile product from A to Z and planned for Fashion Week, World MasterCard March 2013.

The other seven finalists in 2012 were: Lauren Bagliore, Pure Magnolia, Dreamboat Lucy, Nicole Campre, Christopher Bates, Malorie Urbanovitch and Caitlin Power. These designers were selected following a phase of national research that has taken place over the last nine months. The organizers of the program, Mercedes-Benz Canada, IMG Fashion and the Fashion Design Council of Canada, held a regional semifinals Edmonton Halifax, in Quebec City and Ottawa. Designers have presented their collection and their business plan to a jury then chose the best among them to present their collection at a fashion show which took place in the presence of local media and 'followers of fashion. At the end of this phase, the creators of the most promising method were selected to benefit a mentor who has helped prepare a presentation of the group was held in Toronto at the World Fashion Week MasterCard.

The next year, Operation startup Mercedes-Benz organize interviews semifinals Laval, a Kitchener, Calgary and Winnipeg. As in previous years, designers from coast to coast are encouraged to apply by choosing the city and date that best suits them. The precise dates and application forms will be available shortly a www.mercedes-BenzStartUp.com.

About Operation startup Mercedes-Benz

Produced in association with the FDCC (Fashion Design Council of Canada), Operation startup Mercedes-Benz is an ongoing initiative that aims to create a national platform used to discover and support new promising Canadian designers. By putting these people particularly gifted in contact with a group of industry experts, the program provides a framework of brilliant Canadian talent to help them develop a wide range of skills and be better known by the intermediary of 'unique and exclusive opportunities. Couple has valuable experience gained in concrete actual working conditions, this unprecedented access to expert advice from industry contributes to the participants on the path to success and gives them the knowledge and confidence necessary for a successful career in the field of fashion.

For more information, visit www.mercedes-BenzStartUp.com and follow a @ MBStartUp for latest updates.

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