Peugeot Avenue: Allure 2.0, the elegance contest time digital

From June 20 to September 23, 2012, Peugeot Avenue welcomes new PLACED animation as a sign of emotion, style and sensuality. "ALLURE 2.0" revisits the assistance of traditional elegance with a digital time.

Four world the unforgettable lines

This new movie is organized around four distinct spaces, directly inspired by internationally renowned french cities. Thus, the EX1 concept car 100% electric Peugeot occupy a black and gold space. 402 Be Coach Convertible, classic and timeless, offers a trip on the boards of Deauville in a beige room. An area is dedicated to a 308CC with feminine and sensual curves, as Cannes' Croisette to honor its most beautiful red dress. Finally, the Peugeot 302 Sport Darl'Mat throne in the center of the podium, proud to present the curious wasp size sport and muscled in a dominance of blue and red. Each car is magnified by fashion accessories like handbags, sunglasses and even hats that propel the elegance directly contest the XXIst century.

Four designers and creators recognized

To submit an animation claiming modernize competition of elegance crazy year, Peugeot had to associate french creators, renowned for their expertise in matters of design, fashion design or fashion.

Pierre Hardy presents four pairs of gorgeous shoes and coordinates perfectly with the vehicles to which they are exposed.

Jack Russell Malletier unveiled a trunk and four handbags which are indispensable for conducting such cars, and customized to the requirements of the latter.

Jimmy Fairly and Pierre Favresse chose a universe for each pair of glasses that adds a touch of extra sensuality.

Thanks Mary holding full and elegant modern woman with four beautiful hats.

Source: Peugeot