Mazda France and Microsoft Unveil a dedicated virtual showroom to model CX-5
Mazda France and Microsoft, through its Microsoft Advertising rule, were associated, on the initiative of the agency Mindshare to deploy a device 100% digital in the launch of the CX-5 crossover. Team new SKYACTIV technologies, the latter of Mazda vehicles has been officially presented at a soiree organized March 28, 2012 at the headquarters of Microsoft France, Issy-les-Moulineaux. On this occasion, Microsoft Advertising and Mazda have developed an innovative concept in the automotive world: a Virtual Showroom ephemeral.
This virtual showroom size is based on the digital screens (tablet, Surface 2 table, tv with Kinect, PC) to present the new CX-5 in all its facets, without the vehicle is physically present in space. This approach has allowed Mazda to unveil, in unprecedented ways, the world of Crossover CX-5 and its brand while defining the contours of the car dealership tomorrow.
"Technological innovation is one of the values we share with the Microsoft group of companies. Each has in fact, in its domain, a clear vision and a strong legitimacy in matters of technology, "said Philippe Geffroy, President of Mazda France. "This virtual showroom prefigure what we will have available to our concessions: a retail space connects offering our customers a unique buying journey in which everyone can live a unique experience, matching what he wants when pushes the doors of our stores. "
"We are proud to support the launch of Mazda in a new genus, placing new technologies at the heart of deploye device," explains Gregory Salinger, Director of Advertising & Online at Microsoft. "With the Virtual Showroom are the technologies that Microsoft are put at the service of Mazda, allowing him not only to innovate in its sector, but also to provide a unique, immersive experience."
The Loft Digital Microsoft France welcomed the opportunity for a virtual showroom, foreshadowing the evolutions of the car dealership of the future. All media last generation, hosting content and applications created by Microsoft Advertising, allowed to discover each of the main advantages of CX-5 SKYACTIV technologies and new, without physical presence of the vehicle in the virtual showroom:
The technical characteristics of the CX-5 Crossover were presented on tablet by category: consumption, CO2 emissions, power and safety equipment.
A set of digital documents, slideshows and videos viewed and downloaded from the Surface touch table 2. New Crossover and was staged in the world of the Mazda brand, the odds Takeri Concept Car.
An avatar, anime via Kinect, allowed to leave to the discovery of all the SKYACTIV technologies: engine, gearbox, structure, chassis ...
3D video specially conceived to give everyone the opportunity to discover the proportions of the new CX-5 and the way he has integrated the environment.
Hosted on MSN Auto chain since 7 March, the mini-site CX-5, the HTML5 format can gradually discover the new vehicle.
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