Chrysler will drop the Dodge Grand Caravan
That is a decision that will make a lot of misery around it unanimously. By cons, if Chrysler had decided to abandon the model Town & Country, this position would have been much more acceptable, but illogical.
Appeared in 1984 under the spelling "Autobeaucoup" minivan has known an instant success and has even become an icon of the North American automotive industry.
Today, more than 25 million minivans signed by the American manufacturer has found a buyer. The vehicle is assembled even in Austria for several years in collaboration with the Canadian equipment manufacturer, Magna International, as the Chrysler Voyager. Recently, the Italian brand Lancia offers a clone of the latter also called Voyager.
The end of duplication
This decision by the executive Chrysler aims to simplify the nomenclature of different product lines and especially to end duplication.
Today, Chrysler offers two minivans. Chrysler Town & Country which is the walk from upscale while the Dodge Grand Caravan is directed has a much enlarged clientele.
Finally, the American manufacturer is going to offer her a model Town & Country 2013. Moreover, there is a good chance that the manufacturer took the opportunity to offer a new and completely redesigned minivan rethought that should be available in has many versions for both the general public and a little more demanding, even to the portfolio a little more stocked clientele.
Effect of globalization
For its part, General Motors has decided that its Chevrolet brand would offer models has spread worldwide, a response to the globalization of some models of Ford and it is not surprising that today Chrysler LLC to do the same with Chrysler brand.
At the end of the year, one can easily imagine that the very iconic Jeep brand will remain, even if she could lose a few models too, being duplicates of Dodge models. For example, the Dodge Nitro and Jeep Liberty and the Dodge Caliber, Jeep Compass and Jeep Patriot.
Dodge brand at risk
Some even say that it is the Dodge brand that could be removed from the catalog brands Chrysler.
The future will tell if they have reason to worry and ...
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