Mercedes-Benz Canada invites Canadians to meet the challenge of the game Drive & Seek
An application of interactive mobile game will attract new audiences and give players a chance to win a 2012 C-Class Coupe
Mercedes-Benz Canada today announced the release of a location-based interactive game application called Drive & Seek.
Canadian Premiere integral part of an approach to communicate with new audiences, Drive & Seek the game was released at the launch of the new 2012 C-Class Coupe. Objective is to create an exciting and interactive experience with brand, allowing it has to establish a relationship with a younger audience and offer players the chance to win the grand prize of a 2012 C-Class Coupe.
Developed by kohn low and based on the theme of henderson espionage, Drive & Seek application relies on a major campaign and an interactive movie, inviting players find virtual Cases filed in various GPS locations. Players must, with the help of their smart phone and gaming application, find ten briefcases a week for four weeks with the assistance of a radar that identifies their current position and the secret location of the next case . The application includes a compass and a distance indicator to help players complete their mission. If they need assistance, players can use location tips to receive clues to the location of the case, or even ask their friends on Facebook to help to spot the next case.
Once the players are close to the place where is the case, the application uses sonar mode, showing them how much they are loved by the volume. When players find a briefcase, they can recover and unlock to discover information on the C-Class Coupe from Mercedes-Benz. In addition, every tenth case can penetrate into the world of augmented reality game, experience during which participants can interact with a 3D version of the car to have a detailed overview of many technological devices and equipment luxury new Cup Class C sports and refined.
Finding as many kits as possible in their range, the top 125 players will receive additional entries in the contest for a chance to win the grand prize of a 2012 C-Class Coupe or one of four secondary prizes. The winner of the Coupe C-Class will be announced in November 2011.
'The C-Class Coupe is a particularly sporty family addition has Class C, which is resounding success. Combining style and elegance with a dynamic brand and an exemplary level of safety, the new C-Class Coupe is sure to please a younger demographic group. We felt it was critical that our marketing strategy takes this into account and target a younger, techie audience, "stated Marc Boderke, vice president of marketing at Mercedes-Benz Canada. "We sprayed many sales records in Canada and attract many new customers to our brand continues. The exploration of new media is the next decisive step for the continuity of our growth. The development and introduction of the Drive & Seek implementation will allow us to broaden our existing interaction channels with our current and potential customers, while providing the opportunity for users of this application in a stimulating and attractive experience with the brand. "
