Infiniti wants to join the next generation of buyers

The new commercial brand challenge the status quo and have "First" avant-garde Infiniti -

Infiniti today releases new commercials insisting that the manufacturer of luxury vehicles is opposed to the status quo. The series of commercials, the first of which includes a "brand anthem" 60 seconds, emphasizes the distinctive lines of Infiniti vehicles, their more powerful engines and their technologies have revolutionized the industry.

Infiniti also calls into question the status quo in airing the first advertisement of 60 seconds WITH followers of the brand on Facebook and Twitter, before its broadcast on the U.S. television on July 12 and on the Canadian channels July 25.

"The selection of luxury vehicles on the market is very conventional, the models proposed can buyers yawn of boredom," stated Wendy Durward, Director, Infiniti Canada. "For Infiniti, the luxury has a different meaning. We believe cars should have bold lines inspire drivers and most importantly, make them feel the joy of the road, not in isolation. Our new commercials Infiniti brand show not only a conventional approach; we have never done, and we never will. "

The series of commercials presents the technologies marketed by Infiniti, including the Around ViewMCMonitor system (AVM), the system Blind Spot InterventionMC and a high performance hybrid sedan, world premieres.

In Canada, the commercials will diffuse in French and English on specialized channels for four weeks, from 25 July to mid-September. The advertising campaign will run during the 2011 edition of the British Open, from July 14 to 17, in more than 46 markets.

To see the first commercial, please visit the following site: www.media.infiniti.ca.