Ford Explorer 2011: reinventing LEGO ® bricks

The Ford Explorer, now completely reinvented LEGO ® bricks, made his debut in the Chicago Assembly Plant and will become the head of the new school poster of conduct thematic park LEGOLAND ® Florida

• A Ford Explorer LEGOLAND ® Florida, size, using more than 380,000 LEGO bricks, made his debut in the Chicago Assembly Plant. It took over 2500 hours to create this unique model.

• The new thematic park LEGOLAND Florida is the second of its kind in the United States and the fifth largest LEGOLAND park in the world. It has over 50 million LEGO bricks.

• The school driving Ford LEGOLAND Florida allows children to experience the fun and responsibility of driving their own vehicle experience (has a maximum speed of 5 km / h).

A Ford Explorer leaves a very particular assembly line factory Chicago today. It is characterized by great attention to detail typical of the brand, but with one notable distinction. This Ford Explorer is comprised of more than 380,000 LEGO bricks and marks the beginning of a long-term alliance between Ford and LEGOLAND ® park thematic Florida.

The Ford Explorer LEGOLAND Florida bright red, created by 22 designers, weighs 1,200 kg, based on an interior aluminum frame 350 kg.

The real Ford Explorer completely reinvented turned the heads also, of course, combining style, capabilities and technology with fuel economy in mind Class. It offers economy 7 L/100 km on the road crew of the new EcoBoost ® engine.

After its launch the historic Chicago assembly plant that produces the Explorer, the LEGO model will be transported by trailer transparent sides allow motorists to see the LEGO Explorer as it goes to the new thematic park LEGOLAND Florida 150 acres just outside Orlando has.

It will be exposed to the driving school for children Ford, one of the main attractions of the park.

According to Tracy Magee, Director, experiential marketing at Ford: "Ford is very excited to support the alliance between LEGOLAND Florida and Ford dealers southeast. The Ford Explorer LEGOLAND Florida and the Ford Driving School for children are two excellent opportunities to showcase our products and communicate our safety messages to families and visitors a unique way. "

LEGOLAND Florida, which opens Oct. 15, is aimed at children from 2 to 12 years offering more than 50 rides, shows and attractions axes on the family, even a historical botanical garden.

The park, which offers exhibits using more than 50 million LEGO bricks, is divided into 10 thematic areas of entertainment for children. It allows them to live various adventures, including stimulating euphoria of getting behind the wheel and learn to drive their own vehicle.

According to Adrian Jones, general manager of LEGOLAND Florida: "We are about to open our doors and the anticipation level is higher. This is the only thematic park of its kind in the world exclusively created for children 2 to 12 years. It will offer a whole new experience, never seen before, for young children and their families. This is a completely immersive experience that captures the imagination of children and their sense of adventure thanks to the interactive game. "

Driving in LEGOLAND Florida

The driving school is divided according to age. There is a school of driving Ford "junior" for children 3 to 5 years and a driving school for children 6 to 12 years. Children from viewing a video with driving instructions and safety instructions - starting with the basics such as seat belts and the distinction between the accelerator pedal and the brake pedal - and then pass the traffic lights and stops. Children can then conduct their own electric vehicle on roads trimmer has a maximum speed of 5 km / h.

Thanks to its detailed LEGO theme, the attraction is designed to enable children to live their first driving experience in a real neighborhood.

When children are driving, park employees, called "citizens models" are very close to ensure a positive experience. After the meeting of conduct, the kids get their own license of the school driving Ford.

This school was conceived by dealers of the great area of ​​Florida who works with the direction of LEGOLAND Florida, and its aim is to introduce children to the fun and responsibility of driving.