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The students of the university and earn Queen Cruze roll in!

Chevrolet presented a Bram Warshafsky the keys to its new Chevrolet Cruze for winning Canada's Next Top Ad Exec (CNTAE) contest. The price was the book School of Business at Queen's University on the day of the opening of the 26th annual conference of the Queen marketing association.

Warshafsky, with teammate and former student at the School of Business Rachel Zimmer, has clinched the title of the next director of featured advertising (Canada's Next Top Ad Execs) March 31, 2010, on the occasion of a double victory parity - is unprecedented - Mark Scattolon McMaster University. With the winning entry Bram and Rachel, students of Queen signed their third title in four competitions CNTAE. Chevrolet offers Chevrolet Cruze each of the three winners.

"Chevrolet is proud to team with Canada's Next Top Ad Exec, which provides opportunities for students from across Canada to acquire valuable experience and contribute directly to our marketing and media strategies, stated Kevin Williams, president and general manager GM Canada. We fully recognize the value of their fresh ideas and their thinking avant-garde as we seek to transform the vision that the consumer is small car, for example with the award-winning Cruze and the new Sonic, we will launch later this year. "

The competition in 2010, which was attended by 196 teams from 28 business schools across Canada, has launched to challenge the students to create an innovative marketing campaign leveraging social networks for the 2011 Chevrolet Cruze. Items of the winning proposal were lately has integrated launch campaign of the Cruze, which was named "Car of the Year, Small Car (over $ 21,000)" by the Automobile Journalists Association of Canada last October.

"Canada's Next Top Ad Exec competition is gaining in popularity and we look forward to the 2011 edition, says Jeff McLay, Joint Chairman of CNTAE 2011. By encouraging students to use their own vision to develop innovative solutions for industry, CNTAE offers them invaluable experience that bridges the gap between traditional training classroom and the real needs of the industry. "

For the 2011 edition, we ask students to use new media to launch new small car 2012 Chevrolet Sonic with students at campuses across the country. You will find the details and regulations of the competition address

The interested students to participate have until 23 January 2011 to submit their applications.

The students of the university and earn Queen Cruze roll in! picture #1

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