Tata Nano: No more
Tata plans to sell around 300,000 units of the least expensive car in the world, the Nano.
However, since its launch in early 2009 Indian ever having to face problems over problems:
- Absence of the target audience
- Union crisis
- Inefficient plant
- Pietre reliability of the car and so on ...
More than disappointing sales
So far, it has produced around 72,000 copies of the little Nano. In addition, sales in the last month are down sharply, falling 85% during the month of November.
With such data, it is clear that the ambitions of Tata export its p'tite wonder just melt like snow in the sun.