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Kia and Hyundai: Proud partner of FIFA

Kia and Hyundai extend their partnership with FIFA for the FIFA World Cup TM in 2018 and 2022

-    Sponsorship for FIFA continues to improve the image of Kia as a car manufacturer leader internationally

-    Sponsorship for soccer is the main element of marketing programs for sports Kia

-    Kia, in collaboration with Hyundai Motor, will sponsor all FIFA competitions until 2022 as FIFA Partner

November 24, 2010 - Only one week before the announcement of the host countries championships mondeMC Cup FIFA 2018 and 2022, Kia Motors Corporation, in collaboration with Hyundai Motor Company, has extended its agreement with the body World leader of soccer, FIFA. In fact, Kia has extended its long-term commitment and unprecedented a sponsor mondeMC Cup FIFA 2018 and 2022 as the official automotive partner.

Following numerous successes resulting sponsorship programs and because he shared his vision and corporate values ​​with FIFA over the last three championships FIFA World Cup, the Hyundai-Kia group has taken the strategic decision to renew its partnership agreement four years before it expires. Thanks to the eight-year extension of the agreement, until 2022, the two automakers will have the sponsorship rights to all FIFA competitions, the possibilities of exclusive marketing, unparalleled mediatic and showcase opportunities affiliate during special events and development initiatives Cup.

"We believe that the extension of our agreement will bring a multitude of benefits to all those who are involved given the scale of the event," stated Mr. Hyoung-Keun (Hank) Lee, Vice Chairman of the Board Administration of Kia Motors Corporation. "Even if we have extended our agreement before knowing the breakfast country championships mondeMC Cup FIFA 2018 and 2022, we are confident that our partnership will enhance our notoriety in accordance with the values ​​and vision of the world soccer represents a global scale. "

Since its very first partnership agreement with FIFA in 2007, Kia Motors is committed to increasing the relationship established between the world of soccer, his supporters and drivers of vehicles Kia around the world. "Our commitment goes further than ever. While FIFA defines the standard of ultimate soccer world, Kia will continue to strive constantly to achieve superior levels of quality, design and performance for our new generation of vehicles, "said Mr. Lee. "We intend to advance further this already successful partnership by working more closely than ever with FIFA for the benefit of our mutual growth toward achieving our common goals. "

"We are extremely pleased to extend our partnership with the Hyundai-Kia group as one of the main partners of FIFA. As such, it will actively support us for two additional editions of the FIFA mondeMC FIFA in 2018 and 2022, "said Mr. Joseph S. Blatter, President of FIFA. "Genereux partners federation soccer, Hyundai and Kia understand and share the philosophy and passion we have for this wonderful sport of soccer. FIFA is confident that Hyundai and Kia will continue to help us develop our projects and extend our reach internationally thanks to their dedicated commitment to the sport. "

By its previous collaboration as official automotive sponsor of FIFA at the FIFA 2010 FIFA mondeMC, Kia has demonstrated to be a reliable and effective partner. As official automotive partner of FIFA, Kia is committed to provide the necessary vehicles or the easily bring the championships in the 12 years to come. Including the current agreement ends in 2014, Kia will offer a full range of models at the upcoming championships Cup mondeMC Cup to be held in 2014, 2018 and 2022, and other events of the FIFA.

Kia and Hyundai: Proud partner of FIFA picture #1

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