The Scion brand confirmed coming to Canada
Scion announces the arrival in Canada in September 2010 the flagship brand of the young and trendy.
45 SCION dealers participating in the initial launch of the brand of cars in urban Canada.
As announced today a lunch conference in St. Catharine, SCION - car brand that maximizes personal expression - will upset conventional ideas about performance and style when it arrives at 45 SCION dealers Montreal, Toronto and Vancouver in September 2010.
On the occasion of a meeting of Toyota dealers in 2008, we announced that SCION come to Canada. Dealers welcomed with great enthusiasm the opportunity to add SCION to their showrooms. Meanwhile, Canadian enthusiasts of the brand were able to have a taste thanks to interactive exhibits and concept vehicles has giveaways on the occasion of auto shows of Montreal, Toronto and Vancouver.
"This is a great time to launch SCION in Canada," said Larry Hutchinson, Director of Scion in Canada. "When the auto industry emerges from recession, one of the largest demographic groups and younger will make its market entry. Young buyers will have an eye fixed on the market growing small car. They desire the vehicles safe, high quality and energy efficient, it will also be important to them that their vehicle is a reflection of their personality and their way of life; with his arm and avant-garde style, SCION will to meet their needs.
"The first 45 dealers SCION Canada offer new vehicles in a" store format in a store "; they will be 18 in Montreal, 20 in Toronto and 7 in Vancouver. They were selected at a time for their location and their ability to anticipate the needs of youth in full swing and thrust answer there. These dealers have set up shop in urban neighborhoods or concentration of youth is particularly strong or near such areas. Each of the selected dealers work has already redefining style in preparation for the arrival of SCION in his showroom.
"The next generation of young car buyers is trying to define its own social and cultural experiences, and Scion dealerships will fit into their lifestyle," said Mr. Hutchinson. "We are very pleased to announce that 45 dealers SCION Canada already are preparing to receive a range of cars connected and a whole new demographic group of motorists.
"SCION in Canada will be represented by three models:
SCION tC compact sport coupe combines style and driving pleasure in a remarkable panel sunroof;
Subcompact Scion xD offers a personality resell format 5-door hatchback;
The compact 5-door hatchback SCION xB offers incredible habitability packed in a cubic body all ready for urban adventure.
SCION is energy efficiency and style, but also personalization. Of improvements and accessories can be added to all SCION, whether unique wheels, knobs shifters, pedals of sport, systems satellite radio or a wide range of performance accessories TRD (Toyota Racing Development). The safety equipment of each SCION currently includes front airbags two phases of lateral airbags, seat-mounted front, curtain airbags front and rear as well as seat belts three-point lap and shoulder all places.
You will have the opportunity to hear and see more about SCION throughout 2010, particularly during the presentation of the range during the season of auto shows in 2010 and avant-premieres that target most branches of the young demographic group. Learn all about what their reserve SCION, Canadians can visit www.scion.ca.
