General Motors returns to the Super Bowl with new advertisements

General Motors returns to the football game the most important of the season.

The automaker said Friday that its Chevrolet brand would be the commercials of Super Bowl next year because the fall meeting in full period of launching new models.

GM did not broadcast advertising during the championship game of the National Football League this year, with judge too high price required by the CBS network. It was then extend U.S. $ 4 million to see a 30-second advertisement.

The marketing manager who took this decision has since been fired by the company for other reasons, mainly related to a huge contract with Manchester United, a team of British soccer.

Super Bowl next year will be held on February 2 at MetLife Stadium,

in East Rutherford, New Jersey. It will be presented by the Fox television network.

It will be the first Super Bowl altercation outside in cold weather.

The Super Bowl this year was the third television program the most watched in the history of the United States. From the data after Nielsen, about 108.4 million people watching the victory of the Baltimore Ravens 34-31 on the San Francisco 49ers.