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The BCG Growth-Share Matrix - …

The BCG Growth-Share Matrix - diagram and discussion of Cash Cows, Stars, Question Marks, and Dogs.

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BCG matrix (or growth-share matrix) is a corporate planning tool, which is used to portray firm’s brand portfolio or SBUs on a quadrant along relative market share ...

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The Boston Consulting group’s product portfolio matrix (BCG) is designed to help with long-term strategic planning . We give BCG matrix examples to help you

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Title: Boston Consulting Group (BCG) Growth-Share Matrix Author: patdiv Subject: MS-Excel & MS-Word Templates User Guide Created Date: 6/10/2010 3:36:13 PM