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Peugeot tribute to designer Sergio Pininfarina, artisan a successful stylistic and commercial collaboration

The famous Italian designer Sergio Pininfarina has died Tuesday at the age of 85 years. He was known for his designs of the legendary models of the Peugeot Marque. In 1951, Peugeot signed its first contracts with Pininfarina gives birth to 403 Sedan. This first collaboration is followed by a long list of vehicles studied together.

Nicknamed Pinin, meaning in Italian "little" Gian Batista Farina will make his surname would become the Pininfarina on. Of the late 40s, his son Sergio (born in 1926), has the support in the family business founded in 1930 in Turin.

The body shop was transformed into a design office in 1936 approaching many manufacturers.

Collaboration between Peugeot and Pininfarina debuted in 1951 and materializes the 403 Sedan and long derivatives. The first contribution is followed by a long list of vehicles studied together: 404, 204 sedan and station wagon, convertible and cut 504, 104, 604, 505, 305, 205 convertible, cabriolet 306 and 406 cut.

Under the leadership of Sergio became President of the company, office design is added a blower and a chain drive. Thereof emerge include: cuts and convertibles 404 and 504, and 205 and 306 convertibles and cut 406.

All these cars bearing the signature of the master Italian coachbuilder remain mythical models in the Peugeot Marque.

Of concept cars also illustrate this collaboration Peugette 104, 205 Break, Break Riviera 504, Nautilus.

Sergio Pininfarina has worked for prestigious brands, he had the art of never denature the object and thus preserve the identity of the manufacturer. Under his pen, Peugeot was sublimated, but was a Peugeot.

Source: Peugeot

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