Renault 1910-2010: 100 Years of the French on the Champs-Elysees
First automotive brand to settle on the most beautiful avenue in the world in 1910, Renault this year celebrates 100 years of presence on the Champs-Elysees in Paris. The first store exhibition beginning of the century L'Atelier Renault today, through the Pub Renault, the history of the first French car brand is linked to that of the Champs-Elysees.
An exhibition retracing the history of a century of dream and automotive adventure will be proposed to the public from 11 September to 14 November 2010 L'Atelier Renault. After 10 years of existence and nearly 25 million visitors, L'Atelier Renault will close for six months in January 2011 for work embellishments.
1910-1959: THE STORE RENAULT DES CHAMPS ELYSEES FIRST BRAND AUTOMOBILE INSTALLED ON THE CHAMPS-ELYSEES
Pioneer and visionary, Renault was the first manufacturer to locate on the Champs-Elysees in Paris. A few steps from the Grand Palace, which houses since 1901 Motor Show, Renault moved closer to the show to create the first automobile showcase Avenue. The May 23, 1910 marks the first step in the creation of the site. Symbol of prestige of the brand, Renault Store Champs Elysees receives distinguished visitors, businessmen, industrialists and artists. Also come in many foreigners enjoying a trip to Paris to visit, but also to order a Renault will be their livery outside France. The location and the prestige of the Store Renault Champs Elysees naturally led him to become a strategic place.
1962-1999: THE PUB RENAULT, A MYTHICAL PLACE
Half a century after the creation of the Magasin des Champs-Elysees. Renault looking for a new concept as enlightened as was that of 1910. This is to invent a Renault espace, primarily dedicated to the brand.
Pub Renault opens Oct. 3, 1962, the opening day of the Motor Show from now installs Porte de Versailles.
Exposed around some cars, visitors are discovering Pub a meeting place. We enter every day, almost every hour of the day and night thanks to the bar and restaurant. But the highlight of Pub remains intensely automobile decor with intimate alcoves that mimic the interior of vehicles of collection, including their seats, their padding, their woodwork and brass. The store is live.
2000 RENAULT WORKSHOP THE APPOINTMENT OF ESSENTIAL Champselysees
L'Atelier Renault was born November 13, 2000, over thirty years after the Pub Renault. This change is part of the logic of a new brand, "Renault, auto Creator."
The place must express the opening of Renault on the world and its diversities. Space is transparency and fluidity is built on air elements.
With 2.5 million visitors a year on average, three times more than the Pub Renault, the frequentations L'Atelier Renault breaking records regularly exceeding 20,000 visitors in one day!
In ten years, it is almost 50 exhibitions that have been proposed to the public with hundreds of vehicles each year presented. Among the most emblematic:
- exposures Noel: "L'Atelier (Renault) du Pere Noel" in 2004, "My Toys Renault" in 2006, "L'Atelier Renault Magician" in 2007, "Christmas in Blue" (Gordini) in 2009.
- exposures F1 and motorsport "Saga" in 2004, "Secrets of F1" in 2005, "Renault F1 Story" in 2006, "Xperience" in 2007, "Passion Sport" in 2008, "by Renault Sport "in 2009
- exhibitions has artistic or cultural character ("Vasarely" in 2003, "The Renault Doisneau" in 2004, "the pub is reclame" in 2005, "Scenic'Art" in 2006)
- Behind the scenes of the car: "Safety for All" in 2004, "Are you sitting comfortably? "In 2005," HyperSensoriel "in 2006 L'Atelier Renault is also a site that hosts evenementiel great evenings like those of 25 years of partnership with the Cannes Film Festival in 2008 or ZE Soiree in 2009 devoted to the range of 100 vehicles % electric. .
