Ferrari became the most influential company in the world

Ferrari prefer the exclusivity to the quantity

A survey conducted by the British firm Brand Finance revealed that this year, the manufacturer horse rears is very first place as the most influential company in the world.

Brand Finance lists the 500 largest companies in the world. Ferrari has exceeded brands such as Google, Coca-Cola, Apple and many others.

The main criteria used are:

the revenue records;

the loyalty of the customers;

marketing approach;

expenditures in advertising.

Luca di Montezemolo, the boss of Ferrari, is honored to see the Scuderia to be among the most famous companies in the world.