Citroen opens new institutional showcase in Brazil

Like Paris with C_42 on the Champs-Elysees, the brand has opened in Sao Paulo CITROEN EXPERIENCE CENTER Oscar Freire, a new institutional showcase that illustrates the dynamics of international CITROEN. Implanted on Oscar Freire Street, one of the most prestigious Brazilian megalopolis, this space offers the public to immerse themselves in the universe 'Creative Technology' Brand and sets forth the first-CITROEN DS3 whose commercial launch is planned for June in the largest country in Latin America. Guided tour ...

Premiere institutional showcase the brand outside Europe, the CITROEN EXPERIENCE CENTER Oscar Freire opens its doors in the largest city in Brazil: Sao Paulo. The cultural capital of the country is also the main financial, commercial and industrial Latin America center. Meeting point for fans of fashion, gastronomy and art, the Oscar Freire Street is in the top 10 of the most luxurious streets in the world and each year receives thousands of visitors, both Brazilians and international.

In Ground floor: athletic competition, connectivity and relaxation

Behind its facade of glass, the entrance of CITROEN EXPERIENCE CENTER Oscar Freire opens exposing a CITROEN DS3 WRC Champion Car World Rally Championship at the wheel of which Loeb has offered its 7th CITROEN Title Manufacturer!

A little further, a Like a C_42 Paris, visitors can discover a space dedicated unreleased fans of the brand: CITROEN SOCIAL CLUB. Endowed several screens, this interactive showcase an associate in real time and around the world the latest content from CITROEN platforms social networks on which the brand is present, such as Facebook ®, Twitter ®, YouTube ®, etc..