Volkswagen launches its marketing campaign "Autobahn for All"

Taking advantage of its recent announcements of price reduction, Volkswagen unveiled its latest marketing campaign

In response to price reductions on nearly all 2008 model year vehicles ANNOUNCED last week, Volkswagen Canada today unveiled the second part of its most recent initiative value: Autobahn for all. The theme of this last campaign focusing on ideology "German engineering has an excellent quality-price ratio" will allow buyers to familiarize themselves with the reasons to buy a Volkswagen.            

"The campaign" Autobahn for All "forward, succinct but very effective way, all the initiatives undertaken by Volkswagen to provide Canadians with products whose value is more attractive, stated Bruce Rosen, general manager of marketing communications. New City Golf and City Jetta 2008 compact cars of German engineering that behave very well in the market subcompact and available from $ 15,300 and $ 16,900 respectively, and the reduction of MSRP ANNOUNCED last week for the rest of the range vehicles in 2008 represent a benefit to the Canadian consumer proposal. "

Founded in 1952, Volkswagen Canada Inc. is headquartered in Ajax, Ontario. It is a subsidiary of Volkswagen AG, whose registered office is situated in Wolfsburg, Germany. Volkswagen is one of the largest manufacturers of passenger cars in the world and the largest automaker in Europe. Volkswagen sells the City Golf models, City Jetta, Rabbit, GTI, New Beetle, Jetta, Passat, Eos, and Touareg 2 through a network of over 130 independent Canadian Dealers.