Porsche Canada launches campaign winter full marketing
A microsite "Winter Sports" of advertising and direct mail to encourage owners to drive their Porsche sports car and enjoy it all year.
With the launch of "Winter Sports", a microsite well www.porsche.ca evidence on the site and on the Web sites of Canadian dealers, Porsche Canada launches a full marketing campaign to encourage customers Porsche take full advantage of the capabilities of their vehicle throughout the year. It also seeks to kill one of the traditional psychological barriers surrounding the purchase of a Porsche by demonstrating that, regardless of the model Porsche in question, Cayenne or Cayman, Boxster or 911 or Panamera, Porsche is designed each and put to the test so as to face the worst Canadian winters.
"During my tour of visits to Porsche dealers in Canada, I was surprised to learn that many owners park their Porsche during the winter," said Joe Lawrence, president and general manager of Porsche Canada. There is nothing that prohibits driving a Porsche in winter! Instead, Porsche vehicles are safe & offering excellent performance vehicles, regardless of the season. With the majority of his weight on the drive wheels, the 911 Carrera classic rear engine has benefited from one side always tacking advantage, while models Boxster and Cayman mid-engine has also offer a winter performance that will not fail you surprise when equipped with the proper tires. And to give you the ultimate in winter driving, Porsche now offers 13 different AWD models in the 911, Cayenne and Panamera ranges. "
The microsite includes information on the attributes of winter driving of vehicles of the complete Porsche range. You will also find advice on the selection of appropriate winter tires and other types of equipment, tips on winter driving and even a section with clothes and winter accessories Car Porsche drivers. "We want to change the perception of potential clients who think that Porsche cars are impractical during Canadian winters; value proposition increases when they realize that Porsche vehicles can be driven all year, "says Lawrence.
Winter will be an important part of marketing efforts Porsche Canada over the coming months. The microsite "Winter Sports" is seconded by 15,000 listings sent to customers by mail and distributed by dealers, by a campaign via email and print advertising on a national scale and effected by the dealer. Displays in showrooms showcasing sets rims and winter tires approved by Porsche Tequipment accessories winter Porsche and products offered by the Product Selection program will complement the whole.
