GMC Partners with the Montreal Alouettes

GMC joins a crew of football as the exclusive automotive sponsor

GMC has entered into an exclusive partnership with the Montreal Alouettes for the 2013-2014 season. GMC act as a major sponsor and exclusive manufacturer of cars and trucks for the team.

"The Montreal Alouettes rely on many passionate fans and our entire team is very proud of GMC associate to the team, has said Marc Comeau, vice-president of sales, after-sales and marketing for General Motors of Canada. We wish the best of luck to the team for the 2013 season. "

The all-new GMC Sierra 2014 will be the official vehicle of the team commencing of this season. The range of professional quality vehicles includes the GMC Sierra pickup and SUV Terrain, Acadia and Yukon. As part of this partnership, the range of professional quality trucks GMC will present stage Alouettes in promotional videos, online, and on Facebook and Twitter.

"The organization of the Montreal Alouettes is very happy about this new partnership with GMC, has said Mark Weightman, head of operations of Montreal Alouettes. The two organizations share many values ​​in common and this partnership will be beneficial for both. "

This partnership is a natural as the Sierra and GMC line of trucks are known for their robustness, power and finesse, akin to sport and athletes who practice it.

Other elements that will highlight the brand include logos posters at Percival Molson Stadium in Montreal and on the new panel has LED as well as in many things during games and social networks.

About the Montreal Alouettes

Team Alouettes Montreal, founded in 1946, is rich in history. The organization has won seven times ((1949, 1970, 1974, 1977, 2002, 2009, 2010), the Grey Cup trophy presented annually to the champion of the Canadian Football League. Team plays its home games at Percival Molson located on the beautiful Mont-Royal.