Honda is the official vehicle of the NHL
Honda Canada Inc. and the National Hockey League (NHL) have entered into a partnership agreement trios years making Honda the official vehicle of the NHL.
The agreement include a television and internet coverage of the National Hockey League general partner Honda as well as active participation in the events of the NHL in Canada and the United States, as the NHL Face-Off Rocks 2008, NHL Winter Classic (NHL Winter Classic) or the NHL All-Star Weekend (weekend star game NHL) to be held in Montreal.
"Hockey is one ocean to another, the national sport of Canada," stated Jerry Chenkin, executive vice president of Honda Canada Inc. "This sponsorship NHL corresponds perfectly to the various activities and sponsorships involving our Honda dealers in the field for minor league hockey in many communities in Canada. With more than 53 million hockey fans across Canada and the United States, the NHL represents an important part of this sporting landscape continent and we are pleased to be associated with a sport such a scale. "
"This partnership combines the leading brand in the automotive industry has the strength, momentum and enthusiasm of the NHL," stated Keith Wachtel, Senior Vice President, Institutional Sales and Marketing for the NHL. "We are very proud to see Honda play an active role in all major events of the NHL and continue its close collaboration with member clubs in our league."
The partnership agreement of three years with the NHL includes provisions for a Honda to advertise on the site and NHL.com during the broadcasting of matches, using a visible signal to the screen during games and events, exposing Honda vehicles during selected events, and more.
Honda is the largest manufacturer of engines for automobiles, motorcycles and mechanical products. Honda owns 135 factories in 28 countries and has over 23 million customers per year. Honda Canada is also sponsor other major sporting events, including the Grand Prix du Canada Formula 1 which takes place in Montreal and stroke Honda Indy Toronto IndyCar series for which Honda recently became the title sponsor.
