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Mazda clinched the TED Prize with its advertising "Defier conventions"

Advertising titled "Defier conventions" launched by Mazda at the Geneva Motor Show 2011 as part of its current advertising campaign, was selected among the ten winners of the second edition of the annual challenge "Ads Worth Spreading" (the advertisements are most worth the trouble to be Broadcast) organized by TED.

This non-profit association brings together various stakeholders in the world of technology, entertainment and design has on numerous occasions, including at events with an international dimension. According to TED, this competition means reward "the spirit of innovation, inventiveness and intelligence in advertising," and helped discover on YouTube achievements of different agencies and other marketing specialists from 39 countries in the world.

In this particularly original advertisement Mazda titled "Defier conventions", we know Masahiro Moro, Executive Director of Mazda Motor Corporation and former vice-president of marketing at Mazda Motor Europe. He explains that there is a very close link between Mazda and his hometown of Hiroshima in Japan - What image of this city and its inhabitants - the brand has always managed to defy conventions to meet all challenges that it has faced in its history.

Historically, Mazda created products that are revolutionizing the automotive industry, and this tradition is born its culture of innovation - particularly the advertising attracts more public attention on two of the many Exclusives brand, namely engine Rotary and its strategy relievers. This resolutely innovative strategy has given rise to a new generation of Mazda vehicles equipped of SKYACTIV technologies that are poised to again revolutionize the automotive sector by establishing new references by their low levels of fuel consumption and emission, agrement and incomparable driving.

"Our communication campaign and website, has said Jeff Guyton, President and CEO of Mazda Motor Europe, demonstrate our commitment to share with our clients lived brand - explaining what makes the exclusivity of Mazda products while giving them a good reason to believe in Mazda and its teams. We are extremely proud that TED has retained Mazda among the ten laureates of the contest, the odds of L'Oreal, Canal + or Microsoft. "

The campaign has been created by Cosmo, the communication agency European Mazda. Implanted in Dusseldorf, Germany, the agency is the result of a partnership between JWT, Mindshare and Wunderman, and offers a full range of services. "We are absolutely delighted with this award which comes reward our close collaboration with Mazda, stated Stef Tiratelli, CEO of Cosmo. This is the first time that TED has the honor puts a German agency, and this distinction testifies multiple creatives Mazda talents, JWT and all our partner agencies. "

Mazda, the same as the other laureates of the contest will receive their prizes in the month of March at the Art Director's Club of New York City, and advertising "Defier agreements" will be visible on the site and

Mazda clinched the TED Prize with its advertising "Defier conventions" picture #1

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