Citroen and 80 years of Yellow Cruise

Brand created the event with the Creative CITROEN Tour

In 1931, Andre Citroen was singing Yellow Cruise. This pioneer raid Beijing Beirut, via roads previously unexplored by motorized vehicles, impassioned worldwide. 80 years later, the brand has lost nothing of its audacity.

To celebrate the anniversary of this great scientific adventure, artistic and human, CITROEN created a new cross-border event: Creative CITROEN Tour.

This inedite itinerant exhibition invites young and old in a world of 'Creative Technologie', the rhythm of parades unique concept cars! After Europe with Berlin (from 17 to 19 June) and Paris (June 24 to 26), it is Moscow will host the event in September. This celebration will continue in China by the end of the year, with other surprises ...