Toyota remains a trusted brand among Canadians

The manufacturer won the 2011 Award for the most trusted brand of the readers of Reader's Digest for the third consecutive year

Energy efficient models, good quality workmanship and affordable prices have contributed to making Toyota brand cars sold in most countries

Canadians have once again chosen Toyota among their most trusted brands in 2011. This is the third consecutive year that Toyota is elue "car brand most trusted tourism" in the awards program the most trusted brands of Reader's Digest. Toyota had also won the award in 2011 of the Mark of the most reliable hybrid car.

"We are honored that Canadian readers have once again up their confidence in Toyota and they testifies that trust by awarding us this award," stated Stephen Beatty, Managing Director, Toyota Canada Inc. "We are more than ever determined to offer to our Canadian customers vehicles conform to their expectations in terms of quality, safety, viability and retention of value - and we appreciate the support that represent as important as this price. "

Prices Reader's Digest is the latest in a series of distinctions that help to better understand why Toyota is the brand of cars which sells best in Canada. Offering efficient vehicles enjoying a great quality of manufacturing and sold affordable, Toyota is recognized as a leader in each of these areas. To better inform Canadians about these distinctions, Toyota is preparing to launch a new marketing campaign titled "# 1 For A Reason". This multimedia campaign (Internet, TV, radio and newspapers) presents some of the factors that make Toyota the best brand of passenger cars across Canada:

• Energy efficiency: Toyota offers the most fuel-efficient range of cars in Canada, according to the most recent data on average fuel consumption of (CAFC) Transport Canada; Moreover, Toyota has sold more hybrid vehicles in Canada than all other manufacturers combined.

• Value: The models manufactured by Toyota won six categories Awards 2011 Best Retained Value of Canadian Black Book-more than any other manufacturer. In addition, the Toyota brand vehicles have classes in the top three in five other categories. More than 80% of Toyota vehicles sold these last twenty years are still in circulation today * conclusive evidence of the longevity of Toyota vehicles.

• Confidence: For the third consecutive year, Toyota has been designated Brand most trustworthy in the category of passenger cars, based on a survey of Harris / Decima order by Reader's Digest magazine No. 1 public in Canada for its awards program most trusted brands in 2011; Toyota is also the first manufacturer to equip its 2011 series of vehicles of the Star Safety System.