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Chevrolet opens the Korean market

The most important international brand, GM announced it would expand into the South Korean market. In addition, GM Daewoo announced that it would change the name of the company and become GM Korea Co by the end of the first quarter of 2011.

"We are well positioned to launch in Korea one of the most iconic brands in the world," says Mike Arcamone, President and CEO of GM Daewoo.

Analyzes market made by GM show a very good acceptance of the Chevrolet brand to customers in South Korea. "This new growth opportunity will allow us to compete in new segments and offer our clientele a more extended than ever choice, which is a great promise for the future of our company, our employees and our dealers," explained Mike Arcamone.

This year, GM will give the kickoff of the most ambitious product plan ever undertaken in South Korea. And it will have a completely new range thanks to the launch of eight novelties. The new product range includes Chevrolet Chevrolet Camaro, Orlando, Aveo and Captiva.

"Thanks to the significant changes that are the subject of today's announcement, we will increase our sales in the domestic market and our market share, generate greater revenues, strengthen the relationship with our customers , create new jobs and develop our presence in Korea, "says a Arcamone.

Since 2004, the GM industry in South Korea plays a predominant role in drawing, design and manufacture a new generation of Chevrolet models in mini, small and compact ranges destined for international markets.

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