The Mercury division will disappear

Created in 1939 by Edsel Ford, son of the founder of the American brand, Mercury division will be put out by the end of this year. Although this division of Ford has left the Canadian automotive chessboard in 2008, our southern neighbors could always offer vehicles of this brand.

Faithful to the principle of the manufacturer, the products offered by this division were clones of Ford models enjoying a finish and, most importantly, a slightly raised presentation. Thus, the latest ranges of models consisted Milan, Mariner and Mountaineer respectively clones of the Ford Fusion, Escape and Explorer.

Lincoln division winner

With the demise of the Mercury brand, Ford will be able to put more money and effort on the design and development of new vehicles representative of all new niches for the Lincoln division. Among them, we find a new full-size crossover vehicle can accommodate up to seven passengers, a luxury sedan and possibly a compact model developed around the concept of the elements C Lincoln unveiled in Detroit in 2009.

According to forecasts, the engineers can take advantage of the opportunity to develop all the new Ecoboost engine family, more energy efficient.