Renault and Electronic Arts announced an exclusive agreement with the SIMS 3

Renault and Electronic Arts Inc. (NASDAQ ERTS) today announced an agreement several years that will allow players to SimsTM The 3 PC / Mac to integrate the future range of electric vehicles from Renault in one of the most video games taken Europe, Middle East, Africa, Latin America and Asia.

Players' change of life, and change the automobile "and enjoy the benefits of electric vehicles in the most famous game in the world video *. In a few weeks, Twizy ZE Concept, may be downloaded free of charge ** by players of The Sims 3. It will be part of a "pack electric vehicle" includes many green features, including solar panels and a battery charger.

The use of this set in The Sims 3 will allow to reduce the weekly electricity consumption of the virtual player's family. "The electric vehicles will also attract potential younger and more sensitive ecology customers, especially early adopters. They are the types of Sims 3 followers, and they give us the opportunity to develop an innovative brand strategy for Renault, just before the release of our range of electric vehicles for all "precise Stephen Norman, SVP, Global Marketing Group Renault.

"With this partnership, Renault and consumers benefit from unpublished advantages in the world of media," stated Elizabeth Harz, commercial director of Electronic Arts media world. "The players of The Sims 3 can download the Renault vehicles and learn to know the brand well, while maximizing their experience of the game." "The players of The Sims 3 have demonstrated with great enthusiasm their willingness to integrate real world brands to their virtual world," said Steve Seabolt, Vice President of Global Brand Development The Sims. "We are excited to partner with Renault in the field of electric vehicles, which will be available for download for The Sims 3."