Infiniti becomes official sponsor and international automotive partner of Cirque du Soleil
Infiniti today announced its partnership with Cirque du Soleil ®, the Quebec artistic entertainment company has international fame, becoming an official sponsor and exclusive automobile partner. This sponsorship is a first for both Infiniti for Cirque du Soleil.
"Our new partnership with Cirque du Soleil will show that Infiniti is much more than a manufacturer of exciting vehicles that allow you to move. Infiniti knows elicit emotion and inspiration thanks to a very personal combines modern luxury and respect of the international clientele of the most demanding luxury style "stated Toru Saito, Corporate Vice President and Head of the Global Infiniti Business Unit.
This new global partnership, which falls in line with sponsorship contracts previously concluded between Infiniti and Cirque du Soleil, will provide the visibility to the Infiniti brand in 180 steps or are present performances of the circus. The performances will take place at the Grand Chapiteau or in stadiums in the United States, Canada, Western Europe and Russia, who also held three shows in theaters in New York, Chicago and Los Angeles. These events attract a total of over 5.4 million viewers, which will give an unparalleled visibility has Infiniti WITH THE affluent Cirque du Soleil.
Jon Brancheau, director global marketing of the Global Infiniti Business Unit, "The partnership between Cirque du Soleil and Infiniti is a natural fit for these two perfectly aligned brands as they embody both the inspired performance. At Infiniti, we want to move people, both emotionally and physically. We are confident that this partnership will embody the will of Infiniti arouse customers power, elegance, vitality, dexterity and an intense joy. "
"Cirque du Soleil, which only works with brands sharing the same values and principles, is very enthusiastic at the idea of developing their relationship with Infiniti," adds Ryan Sandilands, Director, Corporate Partnerships Cirque du Soleil. "After a successful collaboration of several years with Infiniti Canada, we look forward to partner with passionate Infiniti customers around the world, inspire creativity and each has strong emotions."
The first shows from the partnership will start in April 2010 in Portland (Oregon), New York and Montreal.
Infiniti joins a group of senior official sponsors including American Express, CGI, Sun Life Financial and W Hotels.
In Canada, Infiniti is the official partner of Cirque du Soleil in the automotive sector since 2007. This association knows a resounding success marketing, allowing both companies to offer exclusivity in the public an exhilarating experience footprint vitality and creativity art.
It also confers Infiniti Canada partnership plan integrated marketing including a presence on site participation Infiniti dealers, an online presence, the event intends to press and public as well as management aimed communications on the consumer.
Since 2007, Infiniti Canada takes advantage of this partnership has lead to many events and initiatives successful in Canada. Thus, to promote the launch of the new Infiniti EX, galas organized have been the intention of the public Toronto, Montreal and Vancouver, during which the vehicle was presented and guests were able to attend a performance Cirque du Soleil. Similarly, in 2007, Infiniti was at the CN Tower, Toronto, to support Cirque du Soleil seeking to establish a new Guinness record: the number of circus highest altitude ever realized.
In 2008, the first Canadian television advertising Infiniti, which had the theme "double line" has been created to increase the brand awareness and highlight the common values has Infiniti and Cirque du Soleil. Finally, last year, as part of the commemoration of the 20th anniversary of Infiniti, Infiniti Canada has asked Montreal artist Heidi Taillefer to paint a hand cutting a G37 based Cirque du Soleil, PIECE on four wheels which would then be sold at auction.
"We always believes that the partnership between Infiniti and Cirque du Soleil was profitable for both parties," stated Wendy Durward, Director, Infiniti Canada. "Both brands have similar values: they both deliver an unforgettable performance was designed by focusing on creativity and inspiration. We are delighted that the business relationship between Infiniti and Cirque du Soleil, who was born here in Canada, is now extended to the global scale. "
Infiniti Canada will continue to strengthen its ties with the Cirque du Soleil, and in less than a month, kicks off its partnership with the circus during Cirque 2010 new show that will take place under the big top in Montreal.
