Ford delays of two months the launch of the new F 150

The American automaker Ford announced Friday that a fall in demand has forced the delay of two months the launch of the new model of its popular F-150 pickup, or even at its Oakville plant in Ontario, running at full capacity.

The F-150 becomes the most recent victim of disinterest consumer brand for this type of vehicle, due to the explosion of the fuel costs. However, Ford will add 500 jobs to its Oakville plant, west of Toronto, where he assembles utility vehicle (CUV) Edge; Lincoln MKX, a sophisticated version of the Edge; and Flex, a new CUV will happen soon in showrooms.

The president of the Union of Canadian Auto Workers, Buzz Hargrove, explained that 300 of the 500 new employees of the Oakville plant come from the Windsor; the other 200 will be newly hired. He added that the Oakville plant is the only one in Ontario seems to turn at full capacity over the next 12 to 24 months.

Ford also said Friday that its results for 2008 will be lower than those of 2007, when he was a sponge loss of U.S. $ 2.7 billion. It now expects that between 14.7 million and 15.2 million vehicles in total were sold in the United States, he previously predicted sales between 15 million and 15.4 million cars .

Consequently, Ford will cut 50,000 vehicles a production of the third quarter and now expects to produce 475,000 vehicles during this period, or 25 percent less than the same time last year. Production in the fourth quarter will be reduced from 8 to 14 percent compared to last year.