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Lexus invites mobile users to discover the IS F sports sedan

Canadians who are looking for high performance cars luxury "hyper connected" now seem elusive. As leader of the luxury driving experience Advanced, Lexus has always been at the forefront of technological innovations on the market for luxury vehicles. That is why Lexus of Canada, in cooperation with Sympatico MSN has announced a new highly interactive mobile experience that will allow Canadians - or they are - to connect to the mobile site of the Lexus IS F via their cell phone or another mobile Internet. The mobile website Lexus IS F allows users to enter, from their mobile internet device, a search page dealer has videos of the Lexus IS F and other telechargements; Lexus Invites the services and to send information to a friend. Canadians can also choose and build a Lexus IS F by accessing the set of features, benefits, specifications and colors to create the Lexus car of their dreams, or they are. This is another first.

"The studies show that consumption of more than 75 per cent of Canadian households have access to a wireless phone with Internet access *. The IS F combines passion, luxury and the first technology in the world into a high-performance sports sedan. It creates a craze and experience unprecedented ADVANCED around the Lexus brand, which is why it is at the heart of our commitment to Canadians through mobile media, "stated Tony Wearing, Managing Director of Lexus Canada. "We will be able to offer the Lexus mobile users and become the first automobile manufacturer in Canada to participate in a research laboratory that connects Canadians Lexus via their mobile device. "The promotion of the new mobile site will be ensured by a marketing campaign online a month expected to generate more than one million exposures message.  

As part of this campaign and the launch of the new website, Lexus is the first and only automotive company to participate in studies of consumption in order to understand and implement the best mobile communications for Lexus Invites . The laboratory started its activities earlier this year by conducting studies PUSHED consumption and a full mobile marketing analysis. At the end of the campaign and the laboratory, Lexus hopes to use the results obtained to become more accessible to prompts Lexus. With 416 horsepower, an acceleration and handling prodigious, not to mention the first 8-speed automatic transmission in the world - Proven on the race track among the most demanding in the world - the 2009 Lexus IS F combines performance high level of technology and upscale elegance in a luxury sport sedan that offers an exclusive interpretation of Lexus intense driving pleasure and authentic performance.

"With the IS F, we have created a new line of high performance sedans," said says Wearing. "By the site available to Canadians for whom the vehicle was designed, we create a new kind of experience for customers. In addition, the mobile site of the IS F is a first step towards the development of a wireless coverage widened to Lexus Canada, allowing our guests to connect more easily with us.

To access the mobile website IS F from your mobile device, visit For more information on the launch of the mobile site of the IS F, visit and click on the banner of the mobile site of the IS F. For more information on the IS F or the mobile site send email a [email protected]

Lexus invites mobile users to discover the IS F sports sedan picture #1

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