Toyota Avalon: the "official car of the New Year" 2013
Toyota Canada will welcome the New Year in grand style - presenting the arrival of the new Toyota Avalon by sponsoring some of the media's Eve New Year's Day the most popular programs, which will join nearly 10 million Canadians across the country .
Avalon will be the "official car of the New Year" at the New Year's Eve Extravaganza ET Canada program, which will be televised on a national scale live from Niagara Falls. It is expected that nearly 60 000 visitors are on site, which will add more than 5.2 million viewers across the country.
Avalon will also receive a lot of attention thanks to the sponsorship of "Bye Bye" on Radio Canada, frivolous news review of 2012 and an overview of 2013 is expected to attract about 4.7 million listeners.
In addition, Toyota Canada and the new Avalon will sponsor some programs on the day of the Year of the CBC. We also will see a strong presence on the home page of many popular websites, including MSN Canada, Huffington Post Canada, AOL.ca, Yahoo Canada, The Weather Network, Canoe.ca and YouTube.
Ads on television, in newspapers and online bear the title "It's a Toyota like nothing you've ever seen," which concerns not only the stunning interior and exterior design of the Avalon, but also gives a idea of new designs of vehicles Toyota has come.
"The Avalon is the first of our vehicles to offer the new look and stimulating sensations of the Toyota brand, and the day before New Year is the ideal time to unveil the vehicle and launch our campaign on television" has said Warren Orton, Director at Toyota Canada. "The Avalon embodies the new spirit which animates us, with most elegant sports and External lines and a more refined interior - plus a more engaging driving experience. "